brothers Richard (Dick) and Maurice (Mac) McDonald as a typical drive-in featuring a large menu and car hop service (where customers stay in their car and are served their food). In 1948 the brothers closed the business for three months of renovations and reorganised the business as a hamburger restaurant‚ using production line principles and featuring a simple menu of nine items including the staple 15 cent hamburger‚ cheeseburger‚ soft drinks‚ milk‚ coffee‚ potato chips and a slice of pie. In 1954
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this decision may be based on a wide range of information they have been provided with. However good this information is‚ ultimately it is that person who has made the judgment. If most of the stakeholders are satisfied with the plans and the outcome‚ s/he will be regarded as a ’good leader and manager’; if the decision angers some stakeholders unduly‚ that person’s reputation might well suffer. Task 1 (5 marks) Identify whether each stakeholder above is internal or external. Internal:
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replace it. unsought products- a product that no ones much about or a product buyers dont look for as muc The consumer product Mcdonalds sells is a convenience product because the products they sell are not expensive and are vert easy to get because there is a Mcdonalds almost on every corner. Product mix- All the products that an organization sells. Mcdonalds first started it sold only about 6 items. Its main focus was on burgers. As they grew and expaned nationaly and gobaly in the 1960s they
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business 1.1. The main products and services The products of Mcdonalds are fast foods of wide range of choices‚ such as: hamburgers‚ chicken‚ french fries‚ soft drinks‚ coffee‚ milkshakes‚ salads‚ deserts and breakfast with varies of famous in the world brands (Big Mac‚ Quarter Pounder with Cheese‚ Filet-O-Fish‚ Chicken McNuggets‚ Chicken Selects‚ Snack Wraps‚ McFlurry‚ McCafe‚ …) which meet requirement of customers of different ages. Mcdonalds fast foods have became necessary daily foods for the numbers
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golden arches doing on the sign outside the door? The coffee shop on rue Linois is one of 200 "McCafés" McDonald’s is opening in Europe this year. By yearend‚ McDonald’s (MCD) hopes to have some 1‚100 of the cafés across Europe. The cafés are located inside existing restaurants but with a separate counter‚ comfy furnishings‚ and nary a Big Mac in sight. Next year‚ the company plans 200 more‚ with an eye toward becoming "the No. 1 coffee seller in Europe‚" says Jerome Tafani‚ the company’s chief
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ASSESSING THE QUALITY OF E-COURSES Jeanne Schreurs ‚Universiteit Hasselt‚ Belgium ‚Rachel Moreau‚ Universiteit Hasselt‚ Belgium Abstract The EFQM model of quality management is a universal model and is applied in this paper in the school context for the organisation of e-courses. We identified some quality criteria in this EFQM school quality model. We defined a simplified e-learning EFQM model supporting the evaluation by the learner. Based on it a questionnaire has been structured that can
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Conclusion 14 References 15 Introduction Starbucks‚ the biggest coffee retailer in the world‚ grows from a small‚ regional business into the undisputable leader in the specialty coffee industry. It arrives in the UK in 1998 with the acquisition of Seattle Coffee Company in the UK as its starting point. As soon as it expanded‚ many native coffee stores were driven out of business and other big rivals were forced to quicken their growth to beat this new
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Morningstar® DocumentResearchS Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 10-K FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2010 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to
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planning electronic commerce initiatives. In order to support the ideas that are going to be shown‚ four online articles will be cited. The articles are: Ethics in advertising by Dr. Gomathi Viswanathan‚ Advertising Regulation – How to avoid inciting the FTC’s wrath by Jay N. Sawyer‚ and New Online Marketing Regulation – The dos and don’ts by Alan J. Grainger. E-commerce initiatives Planning electronic commerce initiatives: There are steps that one should
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Strategic Initiative - Disney The Walt Disney Company (Disney) continues to seek tools that will attain future capital by implementing strategic initiatives that complement their well-diversified portfolio. As with any strategic initiative‚ an organization must evaluate the pros and cons of an opportunity as well as determine sufficient capital to fund the initiative. An organization must also forecast its projected returns to determine if the strategic initiative in question is a prosperous investment
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