McDonald’s (NYSE: MCD ) has been outperforming the market this year and recently set a new all-time high. A SWOT analysis – a look at strengths‚ weaknesses‚ opportunities and threats – can help assess whether the fast food giant can keep the growth on a high-calorie diet. Strengths: McDonald’s has successfully rolled out new items like coffees‚ smoothies‚ and Angus burgers‚ expanding the range of menu choices. With a strong product offering‚ the company has grown income throughout the recession
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Executive Summary The Coffee Bean & Tea Leaf was founded by Mona and Herbert Hyman and it is established in Los Angeles‚ California in the year 1963. The first Coffee Bean & Tea Leaf were established here in Malaysia in 1997. The company offers a wide variety of its own signature beverages that ranges from coffee to non-coffee drinks and launched their very own signature drink; “The Original Ice Blended” in 1989 and has been the main highlight of its company ever since. We will take a look
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Tea and coffee are the two most common drinks in the world that are available almost everywhere in various different forms. Both these drinks can be consumed at any time of the day and can be hot or cold. These drinks are different from the plant they are derived from‚ the taste‚ the process by which they are made and benefits they offer. Tea is a very popular drink in today’s culture in almost every country; they can be served hot or cold‚ with flavors‚ milk‚ lime‚ lemon‚ masala‚ etc. All the
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president and CEO. Now… World’s premier roaster and retailer of specialty coffee. 8‚812 company-owned stores. 7‚812 licensed stores in more than 50 countries. Now… Annual sales of about US$14.89 Billion. Sell: Whole bean coffee‚ Ground Coffee‚ pastries‚ beverages and coffee related products. Mission Statement 1990- October 2008 Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. Vision…
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Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding of McDonalds took place in 1955
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established in terms of finance as well as the public image and brand. This is supported by the data shown in the case study‚ mainly that coffee delight managed to earn more profit despite cutting down the budget by 10%. One of the main consequences of decreasing the budget is that the quality of products and service will decline. This may have happened but the fact that coffee delight was able to increase its profits strongly suggests that their public image or brand was very strong and established something
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Running head: MICROSOFT STRATEGIC INTIATIVE 1 MICROSOFT STRATEGIC INTIATIVE � PAGE * MERGEFORMAT �7� Microsoft Corporation - Strategic Initiative Paper Ruby Lee‚ Edward Abaunza‚ Brian Hammock University of Phoenix Finance for Business FIN 370 Grace Reyes August 29‚ 2010 � � Microsoft Corporation - Strategic Initiative Paper Over the past few years the economy in the United States has taken a downturn. It has been so bad‚ that some businesses were not able to survive. However‚ Microsoft
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Coffee Bean ST. GREGORY’S UNIVERSITY Coffee Bean‚ Inc. Managerial Accounting‚ BU2123‚ Research Project‚ Spring 2007 Coffee Bean‚ Inc. (CBI) is a processor and distributor of a variety of blends of coffee. The company buys coffee beans from around the world and roasts‚ blends and packages them for resale. CBI currently has 40 different coffees that it offers to gourmet shops in one-pound bags. The major cost of the coffee is the raw coffee beans. However‚ there is a substantial amount of manufacturing
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GreenBean Coffee Inc. is a leading business entity in the U.S. Coffee Market. The reputation and success have been built on the quality and value of their commodity‚ employer of choice policies and progressive environmental policies. In an effort to maintain its position in the industry‚ this company pursued an aggressive marketing strategy involving the establishment of grocery store retailing‚ neighborhood shops and online marketing and sales‚ thus making their products easily available through
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BUSINESS MANAGEMENT III MCDONALDS INTRO McDonald’s fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers‚ cheeseburgers‚ McNuggets‚ and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32‚000 McDonald’s restaurants serving in 117 countries. More than 75% of McDonald’s restaurants worldwide are owned and operated
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