Kyle Broderick October 18‚ 2014 Marketing 420 McDonalds Twitter Campaign: Hype vs. Reality Case Analysis 1) What are the potential advantages and disadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers‚ and help them develop a brand perception. Companies can use it to hit a wide audience‚ and show them about a new product‚ or deal going on
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world’s largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description “Drive-In Restaurant Services”. McDonald’s major products are hamburgers‚ different types of meat sandwiches French fries‚ soft
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1. Which characteristics of McDonald’s production system have been most important in building its record of success and growth? McDonald’s operating system is built on the characteristics of guaranteeing uniform quality and service and maintaining it remarkably consistent across all units. It mainly focused on factors such as providing customers with pleasant experience‚ fast service and tasty and inexpensive food. McDonald’s took several measures to ascertain consistency across units. In their
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being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured
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Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking
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http://businesscasestudies.co.uk/mcdonalds-restaurants/staying-ahead-in-a-competitive-environment/conclusion.html#axzz2RGLFIOpv Mcdonalds * The world’s largest chain of hamburger fast food restaurants * McDonald’s restaurants are found in 119 countries and territories around the world and serve 68 million customers each day making it the number one quick-service restaurant in the world. * McDonald’s operates over 34‚000 restaurants worldwide‚ employing more than 1.7 million people. The
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McDonalds INTERNAL ANALYSIS8 The internal analysis of the firm describes the strengths and weaknesses the firm brings to its competitive environment. What resources or capabilities can a firm leverage against its competitors and/or to tap new markets? What weaknesses we might see that will handicap the firm in the future? You should perform the internal analysis using the value chain approach that we will discuss in class (see description below‚ as well). This approach consists of breaking the firm
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What is a balanced diet? Eating well is important for all of us. In the short-term‚ it can help us to feel good‚ look our best and stay at a healthy weight. In the long-term‚ a healthy‚ balanced diet can reduce our risk of heart disease‚ diabetes‚ osteoporosis and some cancers. But what exactly is a healthy‚ balanced diet? To eat a balanced diet you need to combine several different types of foods - from each of the main food groups - in the right amounts so your body gets all the nutrients it
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Banasthali University Strategic Management Balanced Scorecard A Case Study Presented to : Ms. Neeti Kasliwal Presented by: Atula Singh Sirohi FIRST BALANCED SCORECARD Banasthali University Strategic Management The first balanced scorecard in the world was created and implemented by Analog Device‚ Inc. (ADI)‚ USA ; as an offshoot of the company’s strategic planning process. ADI’s SPP was driven by strategic objectives which related to its stakeholders customers
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it. Balanced Scorecard: The Balanced Scorecard is a comprehensive framework to achieve the company’s vision and strategy. In addition to measuring the financial side‚ the work surface also is added to make up for traditional performance evaluation‚ which emphasizing on financial data. Therefore‚ the Balanced Scorecard can be said a new system of strategic management with the company strategy‚ vision and performance evaluation‚ and not just a performance evaluation system. The Balanced Scorecard
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