LIUC Corso di Gestione della Produzione e della Logistica. Docente : Prof. Claudio Sella Un caso di reingegnerizzazione dei processi Claire Brabowski- Executive Vice President of Worldwide Systems “It actually started probably in the early 1980’s‚ where we were struggling in the United States‚ to meet our own standards operationally in the restaurant. So we had come in to do a graded visit on the restaurant and a restaurant that we normally thought of as very good couldn’t meet some of the standards
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Q1. Assess the SWOT of McDonald entering the hotel market in Switzerland? Strengths: 1. Golden Arch association with McDonald’s brand. 2. CEO Urs Hammer came from a hospitality background. 3. The hotel restaurant was open 24 hours a day. 4. Self Check-in and Check-out of hotel at the airport. 5. Unique room layout with patented “curved wall” design. 6. Golden Arch was only 1 km away from AutoBahn. 7. Internet access via TV and wireless keyboard. Weaknesses: 1. Segments like Airline
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need to offer healthier foods‚ which McDonald’s has tried to satisfy with their gourmet salads and wraps‚ but there is a need to introduce more non-burger products. Some ideas are boneless hot wings or maybe a few deli items such as a deli chicken sandwich. As trends move away from burgers to healthier alternatives‚ it seems almost necessary to add such items to the menu‚ and it seems to be fairly feasible with Runza and Wendy’s doing it already. With the introduction of the McCafe‚ maybe more Panera
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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miles. I plan that I can get to the end of texas and be on my way in New Mexico in 10 h 48 min (733.9 mi). About halfway through my journey I decide to stop for lunch. According to a street sign i’m on S broadway St‚ tx and I find a lovely restaurant called George’s where I buy a gyro sandwich for $5 202 S Broadway St‚ Post‚ TX 79356. After lunch I stroll around
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McDonald’s is a leading international fast food restaurant chain with 30‚000 restaurants spread across the globe. As per ACNielsen’s Informal Eating Out (IEO) survey of branded food chains in India‚ McDonald’s is a leading international fast food restaurant chain with 30‚000 restaurants spread across the globe. In India‚ it launched its operations in 1996‚ with two stores. It now has 54 restaurants with a daily inflow of 500‚000 customers McDonald’s was found to be the leader in fast food chains
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in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation
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Dalman and Lei have discussed two possible avenues to grow and expand Sandwich Blitz‚ Inc. One possible strategy would be to franchise locations. Another strategy would be to secure venture capital to finance an internal expansion by opening more company-owned shops. Dalman feels that he just does not have time to investigate these options because he is spending an increasing amount of his time assisting the location managers. Lei noted that two of the location managers had exhibited a lot of skill
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Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954‚ and the name was then changed to Burger King and a year later‚ the king was introduced. McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These two are very similar in the types of food offered on the similar menus‚ but at the
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Case McDonald’s McDonald’s has worked hard to become more than a restaurant chain. It has become a marketing icon and is part of the routines of millions of people. Its success is so far reaching that it has developed its own culture and identity. McDonald’s has become a symbol of the success and desirability of American popular culture. TECHNOLOGY INVESTMENT AND ANALYSIS Networks Networks are particularly important to McDonald’s because they provide a mechanism to manage the franchises
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