HONG KONG SHUE YAN UNIVERSITY BUS 460 Business Strategy Group Project Topic: McDonald’s – Strategic Directions Submitted To: Dr. Adolphus Y. Y. Wan Section 3 Group 8 Lai Wing Sum‚ Vincent (103120) Chui Sze Chung‚ Onion (103161) Ng Cheuk Yin‚ Alex (103181) Ip Lee Ying‚ Chantal (103232) Date: 19th December 2013 Table of Content Chapter 1: Introduction 1 Chapter 2: Background 1 Chapter 3: Problems Identification 4 Section 1: SWOT Analysis 4 Section 2: TOWS Matrix 4 Problem 1 (S1O2): Inappropriate
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name of Exxon Valdez spilled between eleven and 38 million gallons of oil into the Prince William Sound in Alaska. This spill was caused by various influential factors‚ but perhaps one of the most important would be Exxon Shipping Company’s inability to oversee the condition of the crew‚ leading to a fatigued navigator who led the vessel astray‚ which resulted in the massive spill. This oil‚ which is‚ of course‚ hazardous to living creatures‚ resulted in the death of an estimated 250‚000 seabirds‚
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What is the vision and mission of Mystic Monk Coffee? Are they different? Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks‚ a Gothic church‚ a convent for Carmelite nuns‚ a retreat center for lay visitors‚ and a hermitage that presented a formidable challenge. In a letter on the
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that it was spilling out 35‚000 to 60‚000 gallons of oil for a day from the borehole in deep sea. (“Oil estimate raised to 35‚000-60‚000 barrels a day”) In fact‚ however‚ it was hard to estimate how speedy the oil was spilling since it started to spill out from too deep. This problem brought controversy nowadays since the police were not even sure how big this trouble was. This disaster is still causing the end of marine animals‚ fishing industries‚ tourism and even wild animals’ place to live by
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The Effects of Oil Spill After the oil spilled over‚ did people’s life change? For sure‚ it affects a lot to human’s lives. However‚ what are those effects? Three major places which are affected by oil spill are business marketing‚ people’s health‚ and environment. The first effect is the economic effect. The tourist season was killed because of the oil spill. The ocean which is full of oil is very unclear‚ and nobody wants to have a vacation at a place like this. The killed tourist season is
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McDonalds Corporation (NYSE: MCD) 2111 McDonalds Dr. Oak Brook IL (630) 623-3000 Company Overview History McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook‚ IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948‚ they reorganized as a hamburger stand and subsequently became the best in the business. The original
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McDonalds and Ecommerce How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically‚ competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation‚ focus and cost leadership. Through utilizing e-commerce strategies‚ McDonald’s
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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macro-environmental factors in India. To give some more debt to this answer‚ I found it convenient to use the PESTEL analysis as a tool to identify the key macro-environmental factors that were relevant for McDonalds when they entered India‚ and then shortly comment on each of them what McDonalds did that was so good. Political/Legal Until the early 1990s‚ India’s political parties were critical of foreign companies operating in India. After that the market opened more up‚ but still the political
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access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies: Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about fast food they think about McDonald’s first. -Focus on costumers: McDonald’s restaurant has a strategy that they call “PLAN TO WIN” the five elements of this plan to win are PEOPLE‚ PRODUCTS
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