required: yes/no For Office Use Only__________ Tutor______________________ Final Grade_________ Date _______________ 1 2 The Marketing Profession A Business Report of Costa Coffee as a main competitor of BESO Coffee ______________________________________________ Antoaneta Yordanova Elena Docheva Fatme Bostandzhieva Sundus Aden ID number 000675498 ID number 000668575 ID number 000668250 ID number 000615153 Tutor’s
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Perception is the process by which people select‚ organize & interpret sensations. McDonald’s Corporation McDonald’s is the world’s largest fast food restaurants‚ serving nearly customers daily. 47 million McDonald’s began in McDonald in California. 1940 with the first restaurant opened by brothers Dick and Mac McDonald’s operates over 31‚000 restaurants worldwide. McDonald’s employing more than 1.5 million people. The Information Processing Model
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Costa Coffee Costa Coffee was founded by Italian brother Bruno and Sergio Costa in Lambeth‚ London in 1971. Then in 1995‚ Costa was sold to Whitbread Company as its subsidiary. During the period of global economic recession‚ 2009‚ Costa achieved a remarkable level with 60% profit increased and 23% revenue increased1. Moreover‚ as the largest coffee chain in UK‚ Costa paid £36m for the acquisition of ‘Coffeeheaven’ at the end of 2009. So far‚ Costa Coffee operates in 28 countries with the total
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An Analysis of the Coffee Service industry in Metro Manila… AN ANALYSiS OF ThE COFFEE SErViCE iNdUSTrY iN mETrO mANiLA ANd ThE BUYiNG BEhAViOr OF iTS CONSUmErS Cynthia A. henson Abstract this study focuses on the unique coffee drinking culture‚ the specialty coffee industry‚ and the behavioral patterns of coffee drinkers. Coffee drinking in specialty coffee shops is compared with coffee drinking behavior at home‚ in school or in the office. the results are based on two consumer surveys‚ each
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Coffee Industry Coffee is an important commodity next to oil. It’s one of the world’s most popular beverages with over 501 billion cups consumed every year. It has been around for more than 1‚000 years. During that time‚ coffee has been considered a food‚ a medicine‚ an aphrodisiac‚ and even a wine. This was before the advent of specialty coffee shops in the country. Today‚ however‚ coffee is known as a beverage to be savoured and enjoyed. And thus‚ specialty coffee shops are a common sight
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McDonalds: Brazil and China Introduction In 1940‚ Dick and Mac McDonald open a Bar-B-Q drive in restaurant in San Bernardino‚ California. In1948‚ they close down to change what they sold. They now sold 9 items: 15¢ hamburgers‚ cheeseburgers‚ potato chips‚ coffee‚ milk‚ soft drinks‚ and a slice of pie. In 1949‚ their world famous fries replace potato chips. As stated on McDonald’s website in 1954‚ Ray Kroc sells the brothers multi-mixers‚ becomes their franchising agent‚ and in
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in the United States and around the world. This business philosophy of owning various types of stores has allowed Wal-Mart to reach more people and sell a wider variety of products‚ which has enabled Wal-Mart to create a larger customer base. In the case presented in the textbook‚ Wal-Mart was trying to penetrate the markets in Argentina and Brazil by attempting to create a different shopping experience for consumers. However‚ because of the nature of the supermarket industry in Argentina and Brazil
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Josh Cole Jessica Martin 11/12/14 Specific purpose: To inform my audience about the history of coffee as well as the positive and negative health effects. Central Idea: I will be explaining how and where coffee first came into human culture‚ some of it’s health benefits such as increased awareness‚ while also discussing some of it’s negative health effects like increased heart rate. Organizational Pattern: Topical Introduction Attention Getter: You probably wouldn’t believe me if I told you that
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Chemistry 5-29-12 The Chemistry of Coffee Green Coffee- Before coffee is roasted‚ it is referred to as “green coffee”. The green coffee is primarily made up of caffeine‚ lipids‚ carbohydrates‚ proteins (amino acids)‚ and organic acids (although inorganic acids exist in coffee as well). These groups are quite stable in the green phase‚ and it is the carbohydrates‚ proteins‚ and acids that will undergo significant reactions during roasting to produce coffee. The important groups of carbohydrates
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This Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report‚ you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections. The Coffee in Philippines market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes
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