Kyle Broderick October 18‚ 2014 Marketing 420 McDonalds Twitter Campaign: Hype vs. Reality Case Analysis 1) What are the potential advantages and disadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers‚ and help them develop a brand perception. Companies can use it to hit a wide audience‚ and show them about a new product‚ or deal going on
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Commercial Analysis The setting is at the front of the house with a man knocking on the front door with some flowers. Then an attractive female comes to greet him and accepts the flowers. They are now in the living room area with the little boy in the same room with a video game controller. But on the table there is a bowl filled with perfectly stacked Doritos where the little kid of about 5 to 6 years old is playing video games. The man knocks on the front door of the house with a bouquet
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or an everyday athlete‚ “hard work” celebrates the dedication‚ patience and reputation of athletes around the world who all know what it takes to win. This particular advertisement is about the most marketable energy drink called “Gatorade”. The commercial features Dwayne wade‚ Serena Williams‚ Derek Teler and Robert Fgiffinll. The reason behind showcasing this ad is because Athletes‚ in particular a lot of restless practice in the day to day life. A Gatorade is very useful in those practice hours
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increased competition‚ a failing economy‚ and a changing environment McDonalds reported a loss in sales. How can McDonald’s adapt to changing market conditions to sustain the growth it once experienced? Michael Porter developed the five forces model for formulating organizational strategy that is applicable across a wide variety of industries. The focus is to devise a means for the company to gain a competitive advantage. An analysis via Porter’s five forces model includes: the threat of new entrants
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Gatorade: The G Series Advertising is everywhere. Companies and corporations use everything from TV commercials‚ magazine ads‚ billboards‚ and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers‚ companies must expend large amounts of effort and money‚ by using location‚ appearance‚ and a message to draw in their
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of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product‚ testing and measurement of the product. The marketing concepts strengths are that it allows McDonalds to focus on specific
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1. McDonald Product : value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price) 3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged
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Great Dane Doritos Commercial The commercial I choose to do my paper on was a Doritos commercial from Super Bowl XLII. In a Doritos ‘commercial‚ a man working in his garden becomes suspicious when he sees his Great Dane burying what appears to be the collar of a missing cat. Next thing the man knows he’s staring eye to eye with the pooch‚ who’s realized his master has caught him getting rid of evidence of a heinous crime. To buy his silence the dog slips his owner a bag of Doritos with a note
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on radio station commercials. Verizon commercials are also seen during the breaks of your favorite‚ pass time TV shows. One commercial I found interesting in particular was aired in January 2016. The commercial shows three groups of balls going down spiral lanes and decreasing in value if they do not meet the named standards. The red balls stand for Verizon‚ the blue balls stand for AT&T‚ the yellow balls stand for Sprint and the lane for T Mobile is always empty. The commercial focuses on the following:
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Fujitsu Philippines‚ Inc. (FPI). Inevitable recourse With over 180 company-owned branches nationwide‚ McDonald’s was having difficulty in managing its different hardware and software store systems. According to Executive Vice - President Kenneth S. Yang‚ it is not the nature of the company to put up an IT unit‚ hence the decision to follow the model of a Help Desk was an inevitable recourse. Moreover‚ this is going to be cost-effective for the company. "Initially‚ about six years ago‚ McDonald’s
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