4Intellectual Property Rights 6 2.2 External Environment 6 2.2.1Demographic Segmentation 6 2.2.2Economic Factors and Competitors 6 2.3 SWOT 7 3. Target Market 8 4. Position 9 5. Marketing Mix 10 5.1 Product 10 5.1.1 Product Mix 10 5.1.2Three-Level Model 10 5.1.3Packaging 11 5.1.4Branding 11 5.1.5 Product Life-Cycle 11 5.2 Distribution Planning 12 5.2.1 Physical and Transactional Distribution 12 Exhibit 3. Distribution Channel for McCafe 12 5.2.2 Intensity of Distribution 12 5.3 Promotion 13
Premium Coffee Marketing
The McDonald’s Coffee Case Back in 1992 when Stella Liebeck spilled McDonald’s coffee on herself‚ she never intended to sue. She simply asked for money to cover her medical charges and for the time her daughter was out of work caring for her. When she received an inadequate response from McDonald’s‚ that’s when she sought an attorney. This case has turned out to be one of the most misunderstood cases of our times. In Stella Liebeck’s defense‚ it can be said that McDonald’s should not have been
Premium Burn
McDonald & Wendys financial Statement Comparation Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendys. Both of these companies are competitors in the same industry. I am using the information from their 2005 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendys‚ you have to divide the firms total liabilities by their total assets. Essentially‚ the debt-to-assets
Premium Balance sheet Generally Accepted Accounting Principles Financial ratio
Yes‚ new media give us powerful tools and speed—but that’s not enough. SPOTLIGHT ON SOCIAL MEDIA AND THE NEW RULES OF BRANDING The One Thing You Must Get Right When Building a Brand COPYRIGHT © 2010 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Patrick Barwise and Seán Meehan As usual‚ marketers are turning hype into hyperventilation. This time‚ it’s about the supposed end of marketing as we know it‚ thanks to the rise of social media and the shift of
Premium Social media Brand Sociology
Assignment 1: Discuss the product decisions. Before discussing the product decisions‚ it is important to define a product and its classifications. Product A product can be defined as anything that can be offered to satisfy human needs. Further it can also be described as anything that is potentially vslued by a target market for the benefits or satisfaction it provides including objects‚ services‚ organizations‚ places‚ people and ideas.(woodruff 1996) A product is anything that can be
Premium Marketing Product management
marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
Premium Marketing
PROPOSAL TO BRING MCDONALD’S TO PALM BEACH INTERNATIONAL AIRPORT Prepared for Ms. Alexandra Ramirez‚ Director Director of Palm Beach International Airport Palm Beach International Airport 2111 McDonald’s Dr. Oak Brook‚ IL 60523 1-800-244-6227 November 14‚ 2012 Ms. Alexandra Ramirez 4300 Southern Blvd.‚ Suite 506 West Palm Beach‚ FL 33460 RE: Proposal to Bring McDonald’s to Palm Beach International Airport
Premium
Mcdonald‚ I believe that it is a very familiar word for every children and adults in this world. It is one of the favorite fast food brands on the Earth. But with the increasing in the numbers of the populations‚ the long queues in everywhere have become an trend of our life. There is hardly to find a place where a queue is not seen. This phenomenon always happens in fast food restaurant‚ especially during the lunch time and dinner time. Queueing theory is one the way to analysis the situation.
Premium Kuala Lumpur Lunch Restaurant
Factors of production • 1 Land: McDonalds NZ uses cattle from Canterbury from farming regions to create the tastiest beef Pattie. Local goods. 100% pure beef. Beef patties are ordered in from Auckland. • Land owned by farmers in order to breed the thousands of livestock (cow and chicken) and supplied to McDonalds. • Chicken is supplied by tegal NZ leading supplier for chicken - national • Fish is bought in locally from the sparkling waters that surround NZ. -national • Buns and breads are
Premium Fast food restaurant Meat Hamburger
image depending on the attitude toward the new product and perceived image fit. Consumer attitude depends‚ in turn‚ on initial brand associations‚ perceived category fit‚ perceived image fit and consumer innovativeness. Brand familiarity also shows indirect effects. Research limitations/implications – The model should be tested with extensions of the same (line extensions) or different categories. It is also necessary to analyse non-fictitious products‚ and to take different moderating effects into account
Premium Branding Brand equity Brand