My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets. It has defied recent difficult economic conditions and continued
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Kavigan is actually a form of Bengali folk performance wherein folk poets sing and perform. History of Kavigan Kavigan was born out of a synthesis of various art forms prevalent in different parts of Bengal at different times having peculiar names such as tarja‚ panchali‚ kheur‚ akhrai‚ half akhrai‚ full akhrai‚ danra kavigan‚ basa kavigan‚ dhap kirtan‚ tappa‚ Krishna jatra‚ tukkagiti etc. The existence of kabi songs may be traced to the beginning of the 18th century or even beyond
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McDonalds and Ecommerce How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically‚ competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation‚ focus and cost leadership. Through utilizing e-commerce strategies‚ McDonald’s
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macro-environmental factors in India. To give some more debt to this answer‚ I found it convenient to use the PESTEL analysis as a tool to identify the key macro-environmental factors that were relevant for McDonalds when they entered India‚ and then shortly comment on each of them what McDonalds did that was so good. Political/Legal Until the early 1990s‚ India’s political parties were critical of foreign companies operating in India. After that the market opened more up‚ but still the political
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Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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the wide diversity across the country. Recently‚ McDonalds has decided to expand into Bangalore in a big way. Praveen Bose Bangalore Burger chain McDonalds plans to invest Rs 50 crore annually in India. It has already brought in Rs 500 crore of FDI on the 56 outlets it has in India. "We are here for the long haul‚" Amit Jatia‚ joint venture partner‚ McDonalds India (western region) said while announcing the opening of its Bangalore outlet. McDonalds is finally up and running in Bangalore‚ trying to
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McDONALD’s “SENIORS” RESTAURANT The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurant‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets. Their brand mission is to be its customers’ favorite place and way to eat and drink. Worldwide operations are aligned around a global strategy called the Plan to Win‚ which center on an exceptional customer experience – People‚ Products‚ Place‚ Price and Promotion. Suzanne Drolet is a manager
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BACKGROUND American restaurant chains have been opening their doors more and more during the last five years. Wherever you go‚ if you are traveling in your car in Caracas City‚ you can see McDonalds‚ Bennigan’s‚ Chili’s‚ Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony
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McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores‚ their e-commerce strategies and service to accommodate the local markets and culture? APU BUSN601 McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth
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Introduction: George Cohon was a young lawyer in 1968 when Ray Croc‚ the founder of McDonald’s‚ offered him exclusive perpetual rights to McDonalds in eastern Canada. Just eight years later at the Montreal Olympic Games‚ Cohon decided to bring McDonald’s to Russia. It took him 14 years to open up the first store in the heart of Moscow’s Pushkin Square. The opening of the store was a grand affair and was covered in the international news. Cohon eventually opened up another 25 stores in Russia before
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