201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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Malcolm Moore is the Telegraph.co.uk Shanghai Correspondent‚ he stated that back in 2009 he was bribed by Chinese officials. Malcolm stated in his article “the meal was organized to thank the Chinese media for their support‚ and a jolly time was had by all. At the end of the meal‚ ladies from Suning circulated the room and discreetly pressed envelopes full of cash into each journalist’s hand. After everyone had filed out‚ we politely tried to return the envelope‚ but the ladies of Suning were having
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No-Win Situations1 Alfie Kohn 1.I learned my first game at a birthday party. You remember it: X players scramble for X-minus-one chairs each time the music stops. In every round‚ a child is eliminated until‚ at the end‚ only one is left triumphantly seated while everyone else is standing on the sidelines‚ excluded from play‚ unhappy…losers. 2.This is how we learn to have a good time in America. Competition 3.Several years ago‚ I wrote a book called No Contest‚ which‚ based on the findings of several
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"The Wall": Situational Irony Conan Tsui English 12 December 6 2012 In the short story "The Wall" written by Jean-Paul Satre‚ the situational irony reveals that loyalty and bravery are difficult to comprehend‚ especially during wartime. Though Pablo’s loyalty towards his cause and to Ramon were pure. Pablo decides not to give up Ramon‚ even though the information might save himself from being executed. After days of psychological torture‚ Pablo is broken down and accepts that he will
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sustainability are identified as obesity‚ advertisements targeting children‚ environmental pollution and treatments of animals. These and others factors have pressured McDonald’s to shift to a more socially responsible position‚ as evident in its current corporate social responsibility practices. The study ends with recommendations geared towards a sustainable corporation. 2. Introduction The McDonald’s Corporation‚ established in 1955‚ is the world’s largest fast food service retailing chain
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Question 1 The location of Mc Donald’s‚ on the corner of Wangfujin street and the Avenue of Eternal Peace‚ is a very good strategic choice. It’s close to the heart of Beijing and Tiananmen Square‚ which is historically a very famous place and is still today a very active place. A lot of people cross this area every day and the fast-food concept match to the demand. Question 2 Mc Donald’s encountered the imperfect rules of Guanxi. Guanxi is one of the powerful forces values in Chinese culture
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Situation Analysis of International Marketing Environment MKT362 Individual Assignment [pic] Written by: Ksenia Samsonova For: Richard Cawley Date: 25/10/2010 Table of Contents 1. Terms of Reference 3 2. Procedure 3 3. Findings 3 3.1 An analysis of the marketing environment for Spain 5 3.2 A SWOT analysis of Marks & Spencer PLC for Spain 6 4. Recommendations 9 5. Appendices 11 6. Bibliography 20 1
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McDonald is the largest fast food restaurant brand in the world. It provides a mass fast food service with great-tasting and high quality foods as well as speed and convenience to customers. (McDonald annual report 2013) It operates with a low variety and high volume products. Technology is used to improve operation process in order to produce standardized service to individual customer. Thus only limited customization of service‚ and limited contact between customers and staffs can be made. (Greasley
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Summary The case outlines the steps that McDonalds has taken to improve its recent poor performance. Since its founding in the 1950s McDonalds has grown into a global brand that has defined the fast food industry. Over the last decade‚ however‚ the company has not responded effectively to changes in the environment. This has resulted in declining sales and profits‚ failed menu options‚ and dissatisfied franchisees. James Cantalupo and Charles Bell have implemented a turn-around strategy‚ but it is
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Abstract McDonalds declared its first profit lost in the history of its outstanding performance in the fourth quarter of 2002. This led the company to investigate the key components which caused this to happen. Upon review the company realized there was a need to improve its Talent Management to align with the company’s business goals and strategies. This process was needed to achieve long term growth and success for the company. This case study gives an overview of the initiatives that McDonalds implemented
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