aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers‚ french fries‚ and soft drinks. Calorie in McDonalds food | Calorie(Kcar) | McChicken | 400 | Hamburger | 260 | Cheese Burger | 310 | Double Cheese Burger | 450 | Big Mac | 500 | Fillet-o-fish | 340 | Ayam goreng | 240 | McNuggets | 260 | French Fries(M) | 350 |
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References: Downloaded By: [Rauterberg‚ Matthias] At: 22:17 16 September 2009 Abrazhevich‚ D. (2001a). Classification and characteristics of electronic payment systems. In K. Bauknecht‚ S. K. Madria‚ & G. Pernul (Eds.)‚ Electronic Commerce and Web Technologies: Second International Conference‚ EC-Web 2001‚ Lecture Notes in Computer Science (Vol. 2115‚ pp. 81–90). Berlin: Springer-Verlag. Abrazhevich‚ D. (2001b). Electronic payment systems:
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in San Bernardino‚ California. They were originally a barbecue restaurant. In 1948 the incorporated McDonalds and opened up as a drive thru hamburger restaurant with nine menu items. In 1949‚ they took potato chips off the menu and added those now famous French fries. In 1955 the first modern looking McDonalds opened in Des Plaines‚ Illinois complete with the Golden Arches. In 1961‚ McDonalds University opened to train management and grow their business even greater. The restaurant made food
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a growing trend of western cuisines has strengthened this industry and laid a perfect platform for Nando’s to enter the market. The Chinese consumers belong to a well knit community and believe in benefit for all. Thus Nando’s needs to engage the locals in the business as much as possible to create friendly ties which will help the company establish itself. Furthermore with the acceptance of Western culture‚ multinationals aspiring to enter the Chinese market find it much easier to penetrate the
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arguments in the debate over the impact of globalization. • Appreciate how the process of globalization is creating opportunities and challenges for business managers. This chapter introduces the emergence of the globally integrated business world. Globalization has reduced the traditional barriers to cross-border trade and investment (distance‚ time zones‚ language‚ differences in government regulations‚ culture‚ business systems). To begin the discussion of
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institutes and science can show why such stereotypes exist and that they are not based on truth. One of the dominant reasons of majority’s belief in stereotypes is the existence of an influential media that shapes the perceptions of this globally connected world. It indoctrinates the dominant views of the society into the minds of people. An example would be the Muslims image as seen in the west today. This stereotype regarding this that all Muslims are terrorists became prevalent in the
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How ethical is McDonald’s and which stakeholders benefit the most and who are neglected McDonald’s is a globally well-known restaurant. At first glance‚ it seems to be a brilliant company‚ but does it mean that the way it works is in accordance with ethics? The words ‘business ethics’ are defined as ‘principles and standards that guide behavior in the world of business’ (Ferrell and Fraedrich et al.‚ 2002‚ p.6). This essay will discuss the extent of McDonald’s ethics as well as the stakeholders
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NOTICE FOR SUMMER PROJECTS Dear Students‚ Before you leave for Summer Training‚ you must collect the following documents: From Placement Office: 1. Letter of introduction addressed to the organization From PGP Office: 2. Summer Project Information Sheet 3. Summer Project Evaluation Form 4. Envelope (Confidential) You are required to submit duly filled Summer Project Information Sheet (Document 2) to PGP Office latest by March 27‚ 2014 (Thursday‚ 1730 hours). If you do not have details
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McDonalds SWOT analysis 2013 Strengths Location‚ commercial/high density areas. Efficiency & speed. Reasonably priced menu. Standard/ quality/ reliability. Friendly customer orientated staff. Largest fast food market share in the world. Children targeting. Weaknesses Negative publicity Unhealthy food menu. High employee turnover. Competition. Opportunities Maturity → New markets Home delivery service. Threats Other local fast food chains. Lawsuits against McDonalds. Strengths
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Local Marketing and Customer Relationship Management Objectives • CRM • Trust Models for Managing Relationships • Brand Communities • Customer Experience Management • Measuring and managing to build customer value • Building Loyalty • Implementation Process Tony Hsiesh Pamela Danzinger Session 1: Principles of Customer Relationship Management Customers: Most Valuable Asset = Good-will => if somebody is your customer today then they will continue to be your customer tomorrow
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