Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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|Entry Mode |Advantages |Disadvantages | |Joint Venture |Gain immediate access to local partner’s knowledge‚ |Coordination between partners may not be smooth | | |expertise‚ networks‚ and market share |Political risk exposure is high | | |Development
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PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case‚ McDonald’s is using Value-Pricing
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Introduction 2 1. Vietnam Economic Growth: 3 1.1 Definition of "Economic Growth": 3 1.2 Indicators of Vietnam economic growth: 3 2. Foreign Direct Investment: 8 2.1. Definition and classification: 8 2.2. Factors affecting FDI flows: 8 2.3. FDI in Vietnam: 10 3. FDI and Economic Growth – The Two Linkages: 10 II. Literature review 12 III. The Empirical Model 12 3.1. Data 12 3.2. Econometric method: 12 IV/ Estimation Results: 13 4.1. Coefficient interpretation: 13 4.2. Hypothesis test:
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fast food. And it comes with 3 sizes and 3 reasonable prices. Main cities of the country are selected for placing McDonald’s branches. Tv advertising‚cutouts are the fundamental promoting methods which we used. And also we have done “S W O T” Analysis and “P E S T” analysis regarding our company to find out prevailing situation and obtained relevant data which is very important when implementing those marketing strategies. Finally‚ we think that we will be strong enough to give full satisfaction
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<center><b>McDonalds: Welcome sign in the high street or a place to avoid?</b></center> <br> <br>In this essay I will be discussing the pros and cons of fast foods. Now a day every body will recognize the golden arches of McDonalds‚ it is hard not to. McDonalds has restaurants everywhere‚ beside major roads and in almost every high street. Their commercials are on television at least once a day. They became popular within a couple of years. Teenagers especially like McDonalds because of the relaxed
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factors here that apply to McDonalds are mostly product value and maybe product suitability. Customers are bothered about how much McDonalds charge them for the burgers‚ because if McDonalds charge too high then people would not be attracted to McDonalds. E.g. a burger for $4. However‚ on contrast if you charge too low then people would think your product is of a very low quality and would not be that interested in coming to McDonalds. And for all these specific reasons McDonalds take very serious measures
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The Business ethic of KFC and McDonald TABLE OF CONTENTS The Business ethic of KFC and McDonald 1 Executive Summary 3 1 Introduction 3 2 Comparation of KFC and McDonald’s practices 4 3 Application of 4 relevant ethical theories 6 3.1 The utilitarian approach 6 3.2 The rights ethical approach 7 3.3 The Justice ethical approach 7 3.4 The virtue approach
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Received 11th June‚ 2010‚ Accepted 19th December‚ 2010 Abstract The study analysed the fate of the agricultural sector in relation to foreign direct investment (FDI) in Nigeria. Data for the study were obtained from the Central Bank of Nigeria’s statistical bulletin from 1970 to 2007. Findings revealed that of the seven sectors into which FDI was classified‚ agricultural sector got the least average net flow of investment (N553.6132)‚ while manufacturing and processing sector had the highest mean
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more and more oversea company pay more attention to the India‚ also more and more foreign direct investment (FDI) choose into the Indian market. This report discusses that what effect from the Indian political economy make to the FDI. The political economy The political economy is include the political system‚ the economic system and legal system‚ they not only will make effect to the FDI‚ but they also affect each other. The economic development must rely on the government to provide some economic
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