SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
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Ratio Worksheet 1. a. Split £10 into the ratio 2 : 3 c. Split 50 sweets into the ratio 9 : 1 e. Split 2.50m into the ratio 3 : 2 g. Divide 56kg into the ratio 2 : 5 : 1 i. Divide 75 birds into the ratio 8 : 5 : 2 k. Split 3kg 600g into the ratio 1 : 2 : 3 b. Split £48 into the ratio 3 : 5 d. Change 250ml into the ratio 7 : 3 f. Change £6.60 into the ratio 5 : 6 h. Split £100 into the ratio 5 : 4 : 1 j. Divide 1.20m in the ratio 2 : 3 : 4 l. Split 1 hr 20 mins into the ratio 1 : 4
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the Golden Ratio The golden ration can occur anywhere. The golden proportion is the ratio of the shorter length to the longer length which equals the ratio of the longer length to the sum of both lengths. The golden ratio is a term used to describe proportioning in a piece. In a work of art or architecture‚ if one maintained a ratio of small elements to larger elements that was the same as the ratio of larger elements to the whole‚ the end result was pleasing to the eye. The ratio for length
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Cases Teacher’s Name April 19‚ 2011 McDonald’s and Its Critics McDonalds started in San Bernardino‚ California simply as a drive-in and a car hop service with a large menu in the 1940s and the first McDonalds restaurant was opened in Des Plaines‚ Illinois in April 1955. Over the years‚ McDonald has established itself as one of America’s most popular fast food chains. From its early beginnings to its current state‚ McDonalds has undergone several changes in business procedures to include changes
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PROBLEMS 1. The following three one year “discount” loans are available to you: Loan A: $120‚000 at a 7 percent discount rate Loan B: $110‚000 at a 6 percent discount rate Loan C: $130‚000 at a 6.5 percent discount rate a. Determine the dollar amount of interest you would pay on each loan and indicate the amount of net proceeds each loan would provide. Which loan would provide you with the most upfront money when the loan takes place? Loan A: 120‚000 – 8400 = 111‚600. Loan
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Stockholder Ratios Stockholders are primarily interested in two things: (1) The creation of value‚ and (2) The distribution of value. Stockholder ratios such as earnings per share and return on common equity provide information about the creation of value for shareholders. The value is distributed to shareholders in one of two ways. Either the corporation issues dividends or repurchases stock. The remainder of the stockholder ratios—dividend yield‚ dividend payout‚ stock repurchase payout
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PROFITABILITY RATIOS One of the most important measures of a company’s success is its profitability. However‚ individual figures shown in the income statement/profit and loss account for gross profit and net profit mean very little by themselves. When these profit figures are expressed as a percentage of sales‚ they are more useful. This percentage can then be compared with those of previous years‚ or with the percentages of other similar companies. Changes in the gross profit percentage ratio can be
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RATIO ANALYSIS Ratios | 2007 | 2008 | 2009 | Current Ratio | 0.98 | 0.79 | 0.91 | Quick Ratio | 0.66 | 0.41 | 0.46 | Working Capital | (43318926) | (480192556) | (199882615) | ------------------------------------------------- 2007 Current Ratio (C.R):- It shows the relationship between size of current assets and size of current liabilities. Current Ratio=Current Assets (C.A)/Current Liabilities (C.L) The standard of current ratio is (2/1) means
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McDonald’s and why they are the world’s largest restaurant franchise‚ one would need to look at their strategically point of view . By doing this‚ it would allow anyone to reveal each measurement in the business‚ corporate and global level strategies. McDonald greatest strengths are introducing fast food into people minds and becoming part of the American culture. Corporations like Wal-Mart who has grown exponentially over the past years have suffered losses in sales due to their failure to re-invent
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Starbucks Ratio Analysis 2. Market Capitalization = closing price * shares outstanding = 37.29 * 742.6 = 27691.55 3. A. P/E = Price per share / Earnings per share = 37.29 / 1.66 = 22.46 times B. Market-to-Book = Market price per share / Book value per share = Price per share / (Total shareholders’ equity / Shares outstanding) = 37.29 / (4384.9 / 742.6) = 6.32 times C. Enterprise value-to-EBITDA=
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