HISTORY OF MC DONALD Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product‚ the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before being ordered. This concept pioneered the fast food industry and was in complete contrast
Premium Franchising Fast food Fast food restaurant
MCDONALDS McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
Premium Fast food French fries Burger King
Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In addition‚ the
Premium Ethics Communication
Aims & Objectives Why are Aims & Objectives important in a business? In a business when a number of brains are working together‚ there are always different views on a certain aspect‚ therefore aims and objectives are used to help them focus on one view on the aspect which either seems right or is right. Aims and Objectives help an organisation grow; it is used as a guideline‚ a plan and a goal. What the organisation is heading for and how it is heading there and where it is heading? All the answers
Premium Environment Discrimination Natural environment
Project Topic: McDonald’s – Strategic Directions Submitted To: Dr. Adolphus Y. Y. Wan Section 3 Group 8 Lai Wing Sum‚ Vincent (103120) Chui Sze Chung‚ Onion (103161) Ng Cheuk Yin‚ Alex (103181) Ip Lee Ying‚ Chantal (103232) Date: 19th December 2013 Table of Content Chapter 1: Introduction 1 Chapter 2: Background 1 Chapter 3: Problems Identification 4 Section 1: SWOT Analysis 4 Section 2: TOWS Matrix 4 Problem 1 (S1O2): Inappropriate Strategy for Globalization 4 Problem2 (S2T2): HRM vs. Hyper-competition
Premium Management Strategic management Fast food
management experience. The last benefit of this model is the chance of the company to identify and develop the locations‚ polices quality‚ and develops new products. Operations are large scale and efficient. Weaknesses of McDonald’s model Sharing profits McDonald and the franchisee seek to earn profits over a long period of time so the revenues must be fixed and sufficient to share profits among them. Loss of absolute control MacDonald doesn’t have the complete right to manage or take decisions alone. So
Premium Franchising Business model Marketing
ASSINGMENTS 2012-2013 Marketing Studies (1 year‚ Diploma) 1 BUSINESS ENGLISH Assignment 1 a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing‚ perfume‚ scarves‚ and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s‚ an upscale women’s clothing store at the Mall of America in Minneapolis‚ you think you might like to start offering the LSJ’s line of perfume
Premium The Body Shop Marketing
THE ROLE OF SOCIAL MEDIA IN DEVELOPING THE ENGLISH SKILL FRESHMAN STIDENTS OF SCHOOL YEAR 2012 - 2013 A Research Paper Presented to Mrs. Erlinda G. Abes St. Mary’s Academy In Partial Fulfillment Of the Requirement for the Secondary Course in English IV By: Joina Maria Gabrielle Tamayo & Cristine Joy D. David 10 – Assumption of our Lady January 07‚ 2013 Acknowledgement This research work will not be successful without the guidance and support of those people who are sincerely
Premium Twitter Facebook Social network service
Choi‚ C. (2014). McDonald ’s to beef up in India with Meatless Menu. Retrieved from http://www.businessweek.com/ap/2012-09-04/mcdonalds-to-open-vegetarian-restaurants-in-india Corporate Social Responsibility. (2012-2013). Retrieved from http://www.mcdonaldsindia.net/Corporate-Social-Responsibility.aspx Gordon‚ A. (2014). McDonald ’s adapts to India. Retrieved from http://www.thunderbird.edu/blog/faculty/washburn/2010/12/14/mcdonalds-adapts-to-india McDonald ’s India. (2012-2013). Retrieved from http://www
Premium French fries Hamburger
What reasons cause youth unemployment in Hong Kong and how can we deal with it? Leung Ka Hei (8039095) Introduction According to a new International Labour Office report1‚ “it shows that young people in nearly all countries of the world are twice as likely as older persons to suffer from unemployment. It also notes that the participation rate of youngsters in the labor force is decreasing in most countries‚ despite widespread efforts to improve access of young workers to the job market.” It is
Premium Unemployment Hong Kong Secondary education