MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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In 855‚ the civilization of Kievan Rus ’ developed‚ encompassing a small portion of modern day Russia. Around 1220‚ the Mongols arrived in Russia where they significantly influenced the Russian culture. In 1762‚ Catherine the Great became empress where she patronized Western culture. From the civilization of Kievan Rus ’ to the Russian Empire of Catherine the Great‚ Russia ’s contacts with the west‚ political structure‚ and territorial boundaries had significantly changed. Contact with the with
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1 McDonalds Franchise 2 Table of Contents Cover Page………………………………………………………………………………………. 1 Table of Contents…………………………………………………………………………….2 & 3 Management Team………………………………………………………………………………………4 & 5 Abstract……………………………………………………………………………………………………………..6 1.1 Industry………………………………………………………………………………………………...……7 1.2 Target Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description…………………………………
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to 800 to 1‚000 restaurants. Ethical Performance McDonald considers priorities for food safety‚ product quality and costs. The facts are together with ethical‚ environmental and economic responsibilities. Moreover‚ McDonald had been pushing effort on animal welfare. McDonald’s Recognized on "world’s most ethical" Companies List on 2009. Quality System At McDonald’s‚ quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively
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McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered
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Nicholas II was the last tsar of Russia under Romanov rule. He inherited the throne when his father‚ Alexander III‚ died in 1894. He was crowned on May 26‚ 1894. Although he believed in autocracy‚ he was eventually forced to create an elected legislature (Nicholas II). Nicholas was not trained nor inclined to rule‚ which did not help the autocracy he sought to preserve in an era desperate for change (“Czar Nicholas II Abdicates”). His poor handling of Bloody Sunday and Russia’s role in World War
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Introduction This assignment is regarding the Liebeck vs McDonalds case back in 1992. The issues involved are discussed thoroughly as well as the difference between consumer protection laws in Malaysia and also the United States where the case took place. This assignment will also discuss the implications of the case and also businesses/consumers responsibility when handling accident prone products. Question 1 Major issues 1. The 180 degrees coffee caused full thickness or third degree
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Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore‚ Zurich was seen as a trendy environment; a perfect candidate for a new‚ modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition. As a result‚ McDonalds was required to use all of their available strengths
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How trade restrictions lead to food crisis? According to World Bank‚ they blame that the food crisis in Africa are causing by trade barrier. A lot of countries in Africa are restricted importing food from the border. Due to unfertilized land in a lot of parts in Africa‚ it causes people to discourage to be a farmer‚ so the food supply is less. However‚ African population is increasing rapidly. Therefore‚ the demand for food will just keep increasing. As a result‚ the demand
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this we start comparing the temperature’s differences in Russia and Spain and subsequently show which consequences it has on the working style and live in these countries. In Russia‚ the warmest average max temperature is 21 °C in July. The coolest average min temperature is -16 °C in January. People in Russia In Spain‚ the warmest average max temperature is 35 °C in July and the coolest average min temperature is 2 °C in January. Russia has a very distinct culture‚ and this needs to be understood
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