underlies it. While for Weber bureaucracy is the model of rationalization‚ for Ritzer the fast food restaurant is the paradigm of McDonaldization. Both instances describe an organizational model that strives to eliminate inefficiency‚ irrationality‚ uncertainty‚ and unpredictability. It should not overhastily be concluded‚ however‚ that the two processes are the same. McDonaldization is not just an extension of rationalization‚ it is also an extreme version of it. According to Ritzer‚ the Macdonaldization
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Ritzer’s theory of "McDonaldization" is a theory that basically says that many jobs are becoming "McDonaldized‚" or being reduced to simple‚ unskilled tasks. According to Ritzer‚ these are called "McJobs." There are four main components of McDonaldization. The first is efficiency‚ that is‚ the task should be completed using the most optimal method. The second‚ calculability‚ means that‚ for example‚ sales are more important that taste or quality. The third component is predictability‚ meaning
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McDonaldization of Society Paul Slaght Grantham University McDonaldization of Society Max Weber’s “Theory of Ideal Bureaucracies” identified six key characteristics that define an ideal type of bureaucracy. In his model the following show what an ideal bureaucracy should look like: 1. High degree of division of labor and specialization - Every manager and worker must perform specific tasks. 2. Hierarchy of Authority - A chain of command. Someone answers to someone above them. 3
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The McDonaldization of Society George Ritzer has taken the work of Max Weber and has expanded them to produce a process of rationalization called the McDonaldization of society. In today’s society‚ everyone seems to be in a hurry. The quest to save time to do other things. The McDonaldization of Society is the search for maximum efficiency in increasing numerous and diverse social settings. It has been stated that McDonald’s principles are beginning to dominate more and more sectors of society
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McDonaldization and Bureaucracy While at one time bureaucracy was seen as one of the most efficient forms of organization‚ with its rational control and rules unfortunately not everything is as it appears. Bureaucracy does have its downfalls and also is seen as a threat to those in society by taking away their freedom and individuality by over rationalizing. Which is a common factor McDonaldization and bureaucracies share‚ by being rational to the extreme it seems there is a unexpected side effect
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Each of these observations highlighted how McDonaldization has overcome Whataburger and turned it into a version of modern day rationalization. The Whataburger design highlighted the McDonaldization of this institution. As Ritzer described in his article the workers were all younger and majority of them minorities and women were overrepresented in this environment. In
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Ritzer saw that fast food restaurants had efficiency‚ predictability‚ calculability‚ and control.This discovery of the fast food industry as the new rationality principle caused Ritzer to mainly focus of McDonald’s‚ hence the name McDonaldization. The Mcdonaldization of Society refers to the increasing presence of fast food restaurants in common social institutions.
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McDonaldization It is safe to say that nearly every person in American from the age of a child can identify the gold arches peeking from highways across the country. McDonald’s has established itself as the king of retailing and the Mecca of guilty-pleasures. McDonaldization is the concept founded by George Ritzer that compares modern American society to the fast-food establishment McDonalds. McDonalds‚ the pioneer of the fast food industry‚ is known for consistency in service and product across
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were further developed in post- Tayloristic movements like Fordism. Today‚ Taylorism is mostly applied in the rapidly growing service sector‚ especially in fast food and call centres. Taylorism and Scientific management are the precursors for McDonaldization‚ which are processes of the fast food industry that have become the major organizing principle for other aspects of societies. Its main dimensions are efficiency‚ calculability‚ predictability and control. The aim of Scientific management is
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Assessment 3 McDonaldization of Olympic’s case I’m going to analyse this case because I want to understand how this process of McDonaldization is affecting the Olympic games in his traditions and who’s deciding what happens on the competitions in considerations of scheduling times and events broadcasting. Why is it so important for NBC to put the events in prime time for the United States ? And how can the will of “one big company” decide over many others entities that are involved in the Olympics ? But
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