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    References: - Taylor‚ F. W. (1967). The principles of scientific management. New York‚ Norton. - Ritzer‚ G. (2004). The McDonaldization of society. Thousand Oaks‚ Calif‚ Pine Forge Press. - Kanigel‚ R. (1997). The one best way: Frederick Winslow Taylor and the enigma of efficiency. New York‚ Viking. - RMIT University (Ed). 2012. Introduction to Management. Palgrave Macmillan‚

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    Mcdonalds

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    CUSTOMIZATION refers to the process of delivering wide-market goods and services that are customized to satisfy a specific customer need. Does McDonalds do this in the USA? In 1995‚ Taylor and Lyon reported MASS CUSTOMIZATION as an alternative to McDonaldization. They recognized that fast-food companies‚ including McDonald’s‚ have experienced the same sources of discontinuity as other mass producers‚ creating extreme pressure for change. Burger King was the first one to embrace the principles of mass

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    aspects of globalization. The crux of Pieterse’s argument comes as he lays out three fundamentally varied paradigms of globalization: the “clash of civilizations” view‚ in which cultural differences are rigid and enduring‚ leading to conflict; the “McDonaldization” view‚ where cultural convergence is the direct result of global contact; and the hybridization view‚ which says that cultures and identities have become mixed as a result of global interconnectedness. The book argues that there are two forms

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    CROSS CULTURAL MANAGEMENT Study on McDonald’s Corporation India & US culture “Food is the oldest global carrier of culture.” Submitted By ShyamJS Introduction It is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that ’deep inside’ all people are the same - but they are not. Therefore‚ if we go into another country and make decisions based on how we operate in our own home country - the chances are we’ll make some very bad decisions. With

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    European Values

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    Unity in Diversity: European Values Unity in Diversity is the official motto of European Union. Is there a unity in diversity? Even there are many different cultures in Europe are there common European values? In order to define “European Values” first we should answer an important question. What is Europe? In basic sense it is a continent. But actually it is more than just a continent. Olli Rehn who is the vice president of the European Commission says “I am often asked where Europe’s ultimate

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    Lejla Subasic In my stance‚ my argument is that the Enlightenment has failed‚ but not completely. There is still a reminiscence that remains. However because of t The influence of the enlightenment on the French revolution THREE CRITICS OF THE ENLIGHTENMENT Goethe declared long ago that under no circumstances that the statement of fact is free from theory. The Enlightenment was not complete. The Enlightenment was not a complete amalgamated political plank‚ a determined manifesto or plan‚ but

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    Concept words

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    Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency

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    9/18/13 Changes in social organization of villages due to market economy‚ Socio Short Notes‚ Education And Social Change‚ Sociology As Science Home Site Map Resources Contact Us Search Search Web Sociologyguide.com Culture | Automation Society | Basic Concepts | Civil Society | Marriage‚ Family and Kinship | Social Stratification | Economy and Society | Industrial and Urban Society | Social Demography | Social Movements | Social Control | Personality | Political Processes

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    Negative aspects of Globalization Globalization seems to be a word and concept that just keep growing. The term globalization is constantly being discussed in the news. It is all around us and some people are happy about that fact‚ others however are feeling the negative effects that it can have on an economy as whole as well as on an individual level. Much has been said about globalization bringing jobs to underdeveloped countries; although this is true people tend to forget about the people

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    Weber vs. Marx

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    Weber destabilizes the relationship between base and superstructure that Marx had established. According to Weber‚ the concept of historical materialism is naïve and nonsense because superstructures are not mere reflections of the economic base. ("The Protestant Ethic" and "The Spirit of Capitalism (1904-5) Weber agrees that the economy is one of the most faithful forces in modern life. However there are other social and legal factors which exhibit power and thus influence society. These factors

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