about the McDonalds’ scalding coffee case. No one is in favor of frivolous cases of outlandish results; however‚ it is important to understand some points that were not reported in most of the stories about the case. McDonalds coffee was not only hot‚ it was scalding -- capable of almost instantaneous destruction of skin‚ flesh and muscle. Here’s the whole story. Stella Liebeck of Albuquerque‚ New Mexico‚ was in the passenger seat of her grandson’s car when she was severely burned by McDonalds’ coffee
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Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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Truman MGMT 1451 Capstone: Business Management March 22‚ 2011 Introduction In 1955‚ Ray Kroc founded the McDonald’s Corporation after partnering with Richard and Maurice McDonald to franchise a small restaurant that sells burgers‚ french fries‚ and beverages (Dess-Lumpkin-Eisner‚ 2009). Kroc bought out the McDonald brothers in 1961 for 2.7 million dollars and began a campaign to open McDonald’s restaurants around the nation and ultimately around the world (Dess‚ et al.‚ 2009). McDonald’s
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food restaurants are making money off of our disability‚ which is not being able to stop eating their delicious food. It is so addicting but the main ones who are making trillions off of us are the McDonald’s business people. Everyone knows that McDonalds has the best fast food around over any other restaurant. We’ve grown up on their food and they have been around for decades. We have continuously eaten their food and not knowing that in the long run it will cause us serious health problems even
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CHAPTER I INTRODUCTION Background of the Study Naturally‚ Filipinos are known food lovers‚ and they satisfied this kind of indulgence by looking for some variety of food that seems usual to their taste. This is the way how they relieve themselves from stress and exhaustion of both body and mind resulted from their everyday responsibilities; exhaustion that every food companies are trying to exploit by bringing out latest kind of recipe that will surely captivate the taste of many Filipinos. For example
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Table of Contents Preface .................................................................................................................. 2 Research Question................................................................................................. 3 Short History of McDonald’s .................................................................................. 5 Advertising to Children .......................................................................................... 6 House‐style
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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to 800 to 1‚000 restaurants. Ethical Performance McDonald considers priorities for food safety‚ product quality and costs. The facts are together with ethical‚ environmental and economic responsibilities. Moreover‚ McDonald had been pushing effort on animal welfare. McDonald’s Recognized on "world’s most ethical" Companies List on 2009. Quality System At McDonald’s‚ quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively
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McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered
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