Big House Burgers Appetizers Fried Mushrooms We’re talkin’ cream of the crop. Nothin’ beats a fresh fried mushroom - 7.50 Hot Stix These fresh jalapenos are all julienne cut in-house - 7.50 Cheese Sticks Breaded mozzarella cheese - 7.50 Onion Rings 1/2 order: 4 Full order: 7.50 Tater Fries or Tots - 2.50 With cheese - 3.75 Cactus Bowl Taters‚ onion rings‚ zucchini‚ mushrooms‚ jala-bombers‚ stuffed taters & cheese stix - 11.75 From the Garden BHB’s triple lettuce salads include tomato‚ carrots‚ cucumbers
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Strategic Profile The internationally known golden arches of McDonald’s were born in 1948 when the McDonald brothers of San Bernardino‚ California opened the first McDonald’s restaurant . The original restaurant provided the theme of hamburgers‚ fries and milkshakes that has become a staple of Americana fare. Later in 1961‚ Ray A. Kroc bought out the McDonald brothers and started to sell the restaurant franchises. Currently‚ McDonald’s has grown to over 34‚000 locations in over 118 countries
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Executive Summary Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail shop by reason of its obvious success. McDonalds has got a yearly profit of approximately 5.5 billion USD by trading with fast-food. Our evaluation shows us there is one certain reason of its success: Constancy! Customers know what they get at McDonalds‚ wherever they are in the world and apparently they appreciate this constancy. Nonetheless
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can’t be challenged‚ thus if any law changes in any country McDonalds suits with the law and operate the business according to the law of the country Issue Decreases the level of sale due to the purchasing power of the consumers & product prices. Response McDonalds keeps lower prices for countries at lower stage of economic development McDonalds employees cost effective promotional tools to keep the final price within reach McDonalds set their price according to the cost of living. 4/8/2013 MGT:501
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Schanzmeyer 14-Sept-09 McDonalds Corporations is one of the largest and most globally recognizable brands and serves nearly 47 million customers daily. MCD operates in more than 118 countries and as of yearend 2008 had over 31‚000 locations worldwide. McDonalds operates the majority of the restaurants through franchising agreements and in 2008 only 6‚502 were ran by the corporation. MCD is headquarter in Oak Brook‚ IL and employs over 400‚000 people worldwide. McDonalds was founded in 1948 by Dick
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McDonald’s was built in 1940 by the McDonald brothers (Dick and Mac). 1954 • Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino‚ California. 1955 • Ray Kroc opened his first restaurant in Des Plaines‚ Illinois (near Chicago)‚ and the McDonald’s Corporation was created. 1957 • Quality‚ Service‚ Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 • The 100th McDonald’s opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center)
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Service Product McDonald McDonald’s products are mainly sold as a set meal. And a set meal will include a hamburger‚ fries and soft drink. This is the usual format of a set meal. Of course you can consume it separately. McDonald offer different kinds of hamburger for customer to choose. If don’t want to have hamburger. They have offered chicken wings and mcnuggets. For set meal are chicken wings or mcnugetts plus fries and soft drink. And they also have a few kinds of drink. Further‚ they have
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McDonalds and Ecommerce How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically‚ competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation‚ focus and cost leadership. Through utilizing e-commerce strategies‚ McDonald’s
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for McDonald’s” Jill McDonald 2007. In 2007‚ the world’s biggest burger chain recorded its best sales in 10 years‚ leaving its UK balance sheet looking even healthier than in its homeland. More than 88 million visits were made to McDonald’s UK branches in December 2007‚ up nearly 10 million year on year‚ and an additional‚ 320‚000 customers visited its 1200 high street restaurants and drive–thru’s. (Jill McDonald senior vice-president and chief marketing officer of McDonalds) According to an annual
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McDonalds Case Study Introduction McDonald’s is the most famous and well-known fast-food company in the world. It was started by Dick and Mac McDonald’s in 1940. Their concept of the restaurant was based on speed and therefore called ‘Speedee Service System’ in 1948‚ which in today’s times is known as the fast food concept (Wikipedia‚ 2009). McDonald’s serves fast food to approximately 47 million people in more than 30‚000 restaurants located in 121 countries (Bized‚ 2009). The product offering has
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