I have decided to use McDonalds for my portfolio project. McDonald’s operates the biggest chain of fast food restaurants in the world. They serve over 500 million customers in 100 countries. The company was established in 1940 as a barbecue restaurant by two brothers. Ray Kroc purchased the organization in 1955 and oversaw its growth around the world. McDonalds has a unique system of operations. A typical McDonald restaurant is either owned by a corporation‚ a franchisee or an affiliate. The company
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MCDONALD’S LEADERSHIP PRACTICES McDonald’s: a name synonymous with fast food‚ quality and innovation. McDonald’s is known worldwide for its Golden Arches symbol and its mascot‚ Ronald McDonald. Two brothers from Southern California‚ Dick and Maurice McDonald‚ started operating a hot dog/hamburger stand at the Monrovia Airport. Eventually outgrowing that location‚ they moved the stand to San Bernadino. Realizing that hamburgers were their most popular product‚ the brothers reinvented their
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KFC has a refocused international strategies to grow its company and franchise restaurant based on over the world. Competitive MKT strategy: developed 3 types of chicken :Original recipe (pressure cooked) Extra crispy (fried) tender roast (roasted). If there were just a few things that China has wholly embraced from the West‚ it would be their love for Kentucky Fried Chicken‚ or KFC as it is more commonly known. In 1987‚ the fast-food operator opened its first outlet near Tiananmen Square in Beijing
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business began as a barbecue restaurant in year 1940 by Richard and Maurice McDonald. Further in year 1948‚ the business has changed to a hamburger stand. McDonald’s was founded by Ray Kroc‚ who actually founded the business and opened the 1st McDonald’s Corporation as a franchise agent in year 1955. Ray Kroc foresees the large potential business worldwide growth so he had subsequently purchased the chain restaurant from McDonald brothers. McDonald’s Corporation focuses on hamburger as their main product
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paced. The Fast-Food industry gains more and more appeal. As the times change so do our choices‚ and more Canadians are looking for healthier choices while living a fast paced life. In 2008 the three most commonly visited restaurants in Canada were McDonalds‚ Tim Hortons‚ and Subway. Subway is growing rapidly in Canada because of its convenience and somewhat healthier choice in diet. Food Service Industry Sale Overview As of 2008‚ there were 20‚248.4 full service restaurants in Canada and 10‚525.0
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environment. GSK CEO Andrew Witty recently wrote an essay focusing on the future of the pharmaceutical industry for 2011 and beyond.which was published as The World in 2011. Around one lakh of employees work in GSK’s where on survey stated that the culture is very comfortable‚ respectful and supportive. GSK is present in almost 100 cities across 39 countries. Summary of the Scenarios A scenario planning is that part of strategic planning which relates to the tools and technologies for managing
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into five categories: office information systems‚ transaction processing systems‚ management information systems‚ decision support systems‚ and expert systems. McD Information system There are many types of information systems used in McDonalds such as : Transaction Processing System (TPS) First transaction happens when two people make an exchange‚ and collecting data about it called transaction processing‚ so transaction processing is collecting‚ storing‚ modifying‚ and retrieving
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PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case‚ McDonald’s is using Value-Pricing
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Aims & Objectives Why are Aims & Objectives important in a business? In a business when a number of brains are working together‚ there are always different views on a certain aspect‚ therefore aims and objectives are used to help them focus on one view on the aspect which either seems right or is right. Aims and Objectives help an organisation grow; it is used as a guideline‚ a plan and a goal. What the organisation is heading for and how it is heading there and where it is heading? All the answers
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>cases McDonald’s Tests Catfish Sandwich >Abstract This case describes the test marketing for McDonald’s catfish sandwich in the Southeastern United States. It asks students to assume they are the new product development team and to assess the research design described. www.mcdonalds.com >The Scenario Nashville‚ Tennessee—McDonald’s Corp. is trying to hook customers in southern test markets‚ including one in Kentucky‚ on a new catfish sandwich. The chain is serving its newest sandwich
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