"Mcdonalds and the mccafe initiative case" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 11 of 50 - About 500 Essays
  • Powerful Essays

    Mcdonalds

    • 1856 Words
    • 8 Pages

    states is McDonalds holding up to business ethics? Business ethics focuses on what constitutes right or wrong behavior in the business world and how moral and ethical principles are applied by business persons to situations that arise in their daily activities in the workplace (Ethics‚ 2006). Ethics in the Fast Food industry has been identified as one of the most important factors in a fast food business such as McDonalds. In this paper we researched whether Fast Food companies like McDonalds behave

    Premium Ethics Fast food Business ethics

    • 1856 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonald

    • 2977 Words
    • 12 Pages

    world’s largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description “Drive-In Restaurant Services”. McDonald’s major products are hamburgers‚ different types of meat sandwiches French fries‚ soft

    Premium Customer Customer service Fast food restaurant

    • 2977 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    McDonald

    • 2219 Words
    • 8 Pages

    Ashley Caldwell Harold Goldsberry Courtney Hamm Brandon Johnson Introduction “McDonald’s Corporation in the New Millennium‚” a case in Marketing Management: Case Analysis by Teams‚ discusses the challenges and opportunities faced by McDonalds in recent years. The four main areas covered by the case included the fast-food industry in general‚ McDonald’s as a corporation‚ major competitors in the hamburger segment‚ and major competition in the non-hamburger segment

    Premium Fast food Hamburger Fast food restaurant

    • 2219 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    McDonalds

    • 347 Words
    • 2 Pages

    McDonalds INTERNAL ANALYSIS8 The internal analysis of the firm describes the strengths and weaknesses the firm brings to its competitive environment. What resources or capabilities can a firm leverage against its competitors and/or to tap new markets? What weaknesses we might see that will handicap the firm in the future? You should perform the internal analysis using the value chain approach that we will discuss in class (see description below‚ as well). This approach consists of breaking the firm

    Premium Strategic management Competition Competitor analysis

    • 347 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    McDonald

    • 552 Words
    • 2 Pages

    Ida Borin Professor Crooker Marketing Principles October 2‚ 2014 McDonald in the Global Market As I visited each site of each country‚ the similarities in products that McDonald offerings around the world are the burger sandwiches‚ dessert‚ lunch set menu‚ happy meal for kids‚ and drinks. The difference in the products offerings also different kind sandwich flavors‚ how many different type of cold‚ hot drinks‚ and dessert depend on the countries’ weather‚ website color layout‚ and service they offering

    Premium Hamburger Big Mac Coca-Cola

    • 552 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mcdonald Swot

    • 362 Words
    • 2 Pages

    SWOT Analysis Strengths  McDonalds has built up huge brand equity and has large market share.  Strong brand name‚ image and reputation  McDonalds has strong supply chain to support their business.  Good innovation and product development.  Nutritional information of product available on packaging  The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service  Strong global presence and performance in the global marketplace  Large amounts

    Premium Marketing Nutrition Brand management

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    McDonalds analysis

    • 3357 Words
    • 10 Pages

    Introduction McDonalds is the world’s largest chain of hamburger restaurants‚ currently it serves around 68 million customers per day in 119 countries. One of the countries that it has moved to more recently is China; it opened its first restaurant in Shenzhen in 1990. This report will explore the various aspects associated with the move of McDonalds to China‚ including; the culture difference‚ the growth strategy‚ the marketing strategy and the competition it has faced. McDonalds is an American

    Premium Fast food Marketing China

    • 3357 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Mcdonalds

    • 962 Words
    • 4 Pages

    being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured

    Premium Hamburger

    • 962 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    McDonalds S Case Study

    • 1371 Words
    • 4 Pages

    McDonald’s Case Study Keisha Roach Dr. Alberta Thrash HRM532 Strategy-Driven Talent Management Sunday‚ January 26‚ 2014 Outline the talent management program that led to success for the company. In 2002‚ around the fourth quarter McDonald’s had a big profit lost and begin to wonder what went wrong because they were known for great outstanding performance until then. There were 90 percent of the leaders that were outstanding or admirable and 75 percent were the possible to develop to take

    Premium Talent management Leadership Management

    • 1371 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds

    • 1343 Words
    • 6 Pages

    Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking

    Premium Fast food Food

    • 1343 Words
    • 6 Pages
    Powerful Essays
Page 1 8 9 10 11 12 13 14 15 50