and processed their food according to the Indians tastes‚ value system‚ lifestyle‚ language‚ and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork‚ McDonalds had to rethink their strategy which was to introduce chicken‚ lamb‚ and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use
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Question 11. 25 Your firm has been engaged to audit the financial statements of Haven Ltd. In obtaining an understanding of internal control relating to credit sales‚ the following questionnaire is used: 1 Does the company evaluate the customer’s credit history‚ and is amount of available credit checked before a sale is authorised? Select a sample of credit order and inspect credit history and other supporting documents. Review the policy/procedure for customer approval and setting of
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at Basant Lok in Oct‚ 1996; today it has 169 Restaurants across India. This vibrant decade has seen McDonald’s evolve Indian menus‚ Indian sensitivities and yet remain as globally innovative as ever. This journey has seen McDonald’s develop a rich brand identity amongst its customers and employees as well as partners alike. At McDonald’s India we have had a single mantra: providing 100% total customer satisfaction and the formula for achieving this goal in our restaurant operation is the long-standing
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Under attestation engagement‚ an evaluation of subject matter would have already been conducted by the responsible party against a set criteria. As this evaluation is usually given in the form of a report issued to the intended users by the responsible party. This report is actually a claim by the responsible party of a fair evaluation of subject matter. On that assertion made by the responsible party practitioner is asked to confirm whether such assertion of evaluation is fair or not. An engagement
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Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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company that began with small beginnings‚ and a simple burger it now has expanded menu that includes healthy food. Currently‚ the McDonald name and its brand serves to approximately 64 million customers each day‚ in over 333‚000 local restaurants locations‚ in about 119 countries. II. Company History The McDonald name and history began in 1940 when Dick and Mac McDonald open their doors in San Bernardino‚ California to the public as “McDonald’s Barbeque Restaurant” and featured a large menu and car
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Bab I . payroll and personnel cycle adalah suatu siklus yang dimulai dengan merekrut karyawan dan diakhiri dengan membayar jasa karyawan tersebut atas jasa yang mereka laksanakan dan pemotongan pajak oleh pemerintah dan institusi lain. Akun dalam payroll and personnel cycle Accrued Wages‚ Salaries‚ Bonuses‚ and Commissions Payment Beginning balance Earned wages‚ salaries‚ etc. Ending balance Direct Labor Cash in Bank Payment for salaries Payment for payroll taxes Withheld
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
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