"Mcdonalds case 14" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    McDonald case

    • 949 Words
    • 4 Pages

    Dick and Mac McDonaldMcDonald is the longtime leader in fast food industry. It has sustained a remarkable place in industry by fast and consistent quality services‚ in starting days‚ McDonald enjoyed tremendous growth where its average annual return on equity was 25.2% between 1965 and 1991. But the company found its sales per unit slowing between 1990 and 1991. Plus growth in the quick service market was projected to only keep pace with inflation in the 1990s. Question- Why has McDonald sustained

    Premium Fast food Hamburger

    • 949 Words
    • 4 Pages
    Good Essays
  • Good Essays

    McDonalds Case

    • 1266 Words
    • 5 Pages

    I. Case: McDonald’s “Fast-Food” Restaurant - 35% - discuss thoroughly. Mary Marino manages a McDonald’s restaurant. She has noticed that senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special

    Premium Fast food Burger King Fast food restaurant

    • 1266 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    McDonald case

    • 3669 Words
    • 12 Pages

    BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers

    Premium Fast food Fast food restaurant

    • 3669 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    mcdonald case study

    • 482 Words
    • 2 Pages

    Summary The case outlines the steps that McDonalds has taken to improve its recent poor performance. Since its founding in the 1950s McDonalds has grown into a global brand that has defined the fast food industry. Over the last decade‚ however‚ the company has not responded effectively to changes in the environment. This has resulted in declining sales and profits‚ failed menu options‚ and dissatisfied franchisees. James Cantalupo and Charles Bell have implemented a turn-around strategy‚ but it is

    Premium Strategy Implementation

    • 482 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Case Study Mcdonalds

    • 1294 Words
    • 6 Pages

    SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100

    Premium Nutrition Burger King Hamburger

    • 1294 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    McDonald case (capstone)

    • 1750 Words
    • 6 Pages

    A Case analysis On McDonald’s Sadikchya Acharya International American University Kings College Babarmahal Kathmandu MBA Capstone Prof. Dr Raj Kumar Sharma Kings College Babarmahal Kathmandu Dated: 5th September‚ 2015 Introduction and Background The case of McDonald’s actually we are doing it today but in actual KFC‚ MC Donald’s ‚PepsiCo‚ Coca-Cola‚ Wal-Mart‚ Tata‚ Reliance‚ Unlived NY stock exchange are some of the companies we have been through while undergoing our MBA. I personally feel closer

    Premium Hamburger Corporate social responsibility

    • 1750 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds Case Analysis

    • 1347 Words
    • 6 Pages

    McDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic‚ sociocultural‚ global‚ and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu

    Premium Burger King Hamburger Fast food restaurant

    • 1347 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Mcdonalds Case Analysis

    • 1598 Words
    • 7 Pages

    McDonalds Case Analysis Business Policy /BUSN412 BUSN412 Laurel Campbell 1/23/2010   CASE ANALYSIS: MCDONALDS CORPORATION COMPANY NAME: McDonalds Corporation WEBSITE: www.mcdonalds.com INDUSTRY: Fast Food COMPANY BACKGROUND: HISTORY: McDonalds has been well known since 1940 as the standard for ultra convenient family friendly meals. According to the company’s website‚ the fist restaurant opened in San Bernardino‚ California as a barbeque restaurant but eight years later

    Premium Fast food restaurant Hamburger

    • 1598 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    McDonalds: A Case Study

    • 616 Words
    • 3 Pages

    McDonalds: A Case Study Case Study: Mcdonalds McDonalds is widely considered the “king” of fast food restaurants. Started as one restaurant in 1955 by Ray Kroc‚ McDonalds is now a worldwide chain offering everything from a traditional hamburger to Frappuccino’s and everything in between. The McDonalds website states” Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted

    Premium Hamburger Fast food

    • 616 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mcdonalds Case Study

    • 329 Words
    • 2 Pages

    McDonald’s case study For at least 30 years McDonald’s had the lead consumer base in the fast food market. They seemed to have the market monopolized‚ however in time it’s consumer base drifted away. It would appear that Mcdonalds had become comfortable in the position it was in and put little to no emphases on product variety or quality and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low growth and market base as well as decreasing profits

    Premium Hamburger Marketing Fast food

    • 329 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50