McDonalds is one of the world’s most well-known fast food restaurants. It is the world’s leading food service with more than 30 thousand restaurants‚ throughout the world‚ serving 46 million customers each day. McDonalds tries to display their trustworthiness to consumers through their commercials. For example‚ the videos Grandmother and Granddaughter‚ New Dad‚ and ChaCha slide show how McDonalds commercials attract viewers and identifies McDonalds as a “trustworthy friend”. McDonalds has developed
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group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and value
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Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries‚ as well as they have acquired over 31‚000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat‚ they are aligned around a global strategy called the ‘Plan to Win’‚ they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully
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About McDonald : About McDonald Brief History of McDonald’s The first McDonald’s was built in 1940 by the McDonald brothers (Dick and Mac) . Started off as a hot dog stand in CA [1937] The McDonald brothers realized that hamburgers were their most profitable menu item‚ and changed their business to serve a limited menu. About McDonald : About McDonald McDonald’s is a large corporation in the fast food industry. They have been around since 1955 when Ray Kroc started the chain of McDonalds. They
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Carol Taylor‚ Joint Director of the Basic Skills Agency in McDonald. Company Background: McDonald ’s Corporation (NYSE: MCD) is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily. McDonald ’s primarily sells hamburgers‚ cheeseburgers‚ chicken products‚ French fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts. More recently‚ it has begun to offer salads‚ wraps and fruit. Many McDonald ’s restaurants have included a playground for children and
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X Business McDonalds is a fast food restaurant that originated in America In Australia there are 850+ stores and more than 3500 stores world wide. Approximately employed by 90‚000 Australian citizens. In the 1970’s McDonald’s opens its first restaurant Australia In 1981 the McDonalds opened in Portland‚ WA McDonalds is not a need in life. If there was a shift in the major economic performance McDonalds would loose customers Business • McDonalds produces goods for its customers. • These goods
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McDonalds and Checkers A burger and fries are two of my favorite foods; everyone loves some type of burger (unless they are a vegetarian). The residents of our city are lucky restaurants specializing in burgers are plentiful. Most people that I have come across consider McDonalds as being the best when compared to Checkers. Although both serve wonderful burgers‚ the differences in the menu and the overall atmosphere set them apart from one another‚ making McDonalds the leading burger place. Checkers
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1 McDonalds Franchise 2 Table of Contents Cover Page………………………………………………………………………………………. 1 Table of Contents…………………………………………………………………………….2 & 3 Management Team………………………………………………………………………………………4 & 5 Abstract……………………………………………………………………………………………………………..6 1.1 Industry………………………………………………………………………………………………...……7 1.2 Target Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description…………………………………
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Global Expansion of McDonalds Many American corporations have attempted to expand their business globally. Some of these corporations have succeeded‚ but some have also failed because they have encountered different cultural barriers and differences that made it hard for these corporations to succeed. One of those multinational corporations that have encountered a few cultural barriers as they began global expansion was none other than McDonald’s. Though McDonald’s has encountered
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