Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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Pizza Hut has 137 restaurants across 36 cities‚ including Delhi‚ Mumbai‚ Bangalore‚ Chennai‚ Kolkatta‚ Hyderabad‚ Pune‚ and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country. Pizza Hut holds the record for the world’s largest pizza (six feet in diameter)‚ which was baked and served at the grand opening of a Fort Worth‚ Texas Pizza Hut restaurant. Pizza Hut is fun‚ friendly and familiar ’’ it
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Electronic copy available at: http://ssrn.com/abstract=2185653 1 A TAXONOMY OF INTELLECTUAL CAPITAL: 2006-2009 POLISH BANKS PERSPECTIVE Karol Śledzik* University of Gdansk Faculty of Management Department of Banking ul. Armii Krajowej 101 81-824 Sopot‚ POLAND ABSTRACT The main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient)
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so much that he paid the brothers so that he could use their idea. Their name: McDonald’s. From 1953 the brother McDonald begins to franchise their restaurant. Neil Fos was the first franchisee. Beef‚ big business and fast service were the ingredients when Mr. Kroc opened his first McDonald’s in 1955. After that‚ many restaurants opened and in 1955 there were 100 of them. In 1967 McDonald open its first two restaurants outside the United States‚ some years later the
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The Business ethic of KFC and McDonald TABLE OF CONTENTS The Business ethic of KFC and McDonald 1 Executive Summary 3 1 Introduction 3 2 Comparation of KFC and McDonald’s practices 4 3 Application of 4 relevant ethical theories 6 3.1 The utilitarian approach 6 3.2 The rights ethical approach 7 3.3 The Justice ethical approach 7 3.4 The virtue approach
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“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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This case study is based on Patricia‚ a Spanish national in her twenties who is in her last year studying an Economics degree course. She is also a student on the Elementary course at the British Language Centre. Patricia’s started learning English at the bi-lingual school she attended. She learnt English for 3 years but did not take any official examinations‚ but sees this as a possibility for the future. At school she learnt English because it was obligatory. The only other language she speaks
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For this assignment I interviewed Alessandro‚ an Italian student in the Pre-Intermediate English class. Alessandro has been living in London for a few months now. He came to the UK to search for work as a result of the global economic recession. He would like to improve his spoken English skills to improve his job prospects as well as better integrate into British society. Alessandro has studied English from primary school level to High school level but highlighted that the quality of English learning
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Internal customer essay The internal customer is not new‚ nor is it a purely public sector concept. The idea was first used almost forty years ago to describe different forms of administrative relationships within the private sector (Sayles‚ 1964). It stemmed from an understanding that in any organisation all staff are both the providers and receivers of services and‚ critically‚ if poor internal service exists‚ then the final service to the external customer will be diminished. The quality
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Systems “I’d say it was about 1987 when we finally just said this just can’t work. And we have to somehow find a way to let the customer be in charge of what’s being made in the kitchen.” McDonalds decided to implement their first complete kitchen changeover‚ to a smoother‚ faster and more flexible kitchen system. It was called the ‘Made For You’ operating system. The McDonalds system that had been so successful was designed to produce just a few types of sandwiches‚ generally in large quantities‚ to
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