of Substitute 15 Power of Supplier 15 Power of Buyer 15 Alternatives 16 Alternatives analyzed 16 Recommendation 17 Implementation 18 Conclusion 18 References 19 Introduction McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily through more than 31‚000 restaurants in 119 countries worldwide. McDonald’s sells various fast food items and soft drinks including‚ burgers‚ chicken‚ salads‚ fries‚ and ice cream. Many McDonald’s
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CASE1: 100 YEN SUSHI HOUSE 1. Prepare a service blueprint for the 100 Yen Sushi House operation. [pic] 2. What features of the 100 Yen Sushi House service delivery system differentiate it from the competition‚ and what competitive advantages do they offer? Features: The price is uniform‚ 100 yen per plate. There was a conveyor belt going around the ellipsoid service area. The whole operation is based on the repetitive manufacturing principle with appropriate ’just-in-time’ and quality control
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this production is because customers use to complain that the burgers sold at fairs‚ circuses‚ and lunch counters were low-quality. People thought that burger meat came from slaughterhouse scraps and spoiled meat. So the founds of White Castle decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see their food being made. However‚ McDonald’s was the first restaurant to use the assembly-line system. In 1948‚ the McDonald brothers opened their redesigned
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Innovative Widgets customer service plan Vision • This is a statement of how you envision customer services being delivered in the future In five years’ time‚ Innovative Widgets will be the leader in customer service satisfaction‚ providing timely‚ responsive service with integrity‚ simplicity and a passion for excellence‚ while meeting or exceeding the customer’s expectations. Mission statement • This defines what a company will do to achieve its vision. It may include the company’s
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Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy
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McDonald ’s Corporation has been identified as one of the world ’s largest chain of fast food restaurants. McDonald’s serves nearly 60 million customers daily through more than 32‚000 restaurants in 117 countries worldwide and employs 1.7 million people globally. McDonald’s sells various fast food items‚ soft drinks‚ smoothies‚ lemonade‚ burgers‚ chicken‚ wraps‚ salads‚ fries‚ ice cream and breakfast items (bagels‚ yogurt‚ biscuit‚ mcmuffin and fruit). McDonald’s start their business in 1940 by
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Philippines improves customer service via technology McDonald’s‚ as the world’s leading food service retailer‚ serves some of the world’s favorite foods - World Famous French Fries‚ Big Mac‚ Quarter Pounder‚ Chicken McNuggets and Egg McMuffin - in its more than 30‚000 restaurants in 118 countries‚ serving 46 million customers each day. Also‚ McDonald’s is one of the world’s most well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment of
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SamoyitaYasmin MBA-II-“B” 1275765 What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen? Answer: Opportunities 1) "Going green" - energy management‚ improving packaging efficiency‚ environmentally friendly refrigerants‚ and partnering with Greenpeace for rainforest protection Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48
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E-Business Plan for McDonald Corporation (Part Two) Strategic Analysis and Market Justification An international opportunity Companies of all sizes go international for different reasons‚ Deresky (2011) stated that the threat of their own decreased competitiveness is the overriding reason many large companies want to move fast to build strong positions in key world markets (p. 198). Deresky (2011) also suggested many multinational corporations (MNCs) have developed
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McDonald’s Mission “McDonald’s mission is to be our customers’ favorite place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and value every time ...we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday” Goods & Service Design The tangible goods and intangible services are provided by McDonald’s and the homogeneity
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