The whole idea of market segmentation is to dividing the markets into distinct groups of buyers who have distinct needs‚ characteristic or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions
Premium Psychographic Middle class Working class
innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
Premium Old age Middle age
MARKET SEGMENTATION Identify and profile distinct group of buyers who might require separate products and/or marketing mixes. Market segmentation can be segmented in different ways. MASS MARKETING- is when the seller engages in the mass production‚ mass distribution \and mass promotion of one product for all buyers it is also create s the largest potential market which leads to the lowest costs‚ which in turn can translate into either lower prices or higher margins. LEVELS OF SEGMENTATION
Premium Marketing
parts of (i) would you do the same and what would you do differently? Why? EXECUTIVE SUMMARY Market Segmentation is an essential part of the Marketing Strategy. It allows organisation to effectively target the relevant groups of consumers‚ allowing for the creation of a more effective marketing strategy. The strategy will guide a company to better satisfy the needs and wants of customers while creating value‚ be it for a product or service. TABLE OF CONTENTS 1. Introduction
Premium Marketing
Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are several major bases for segmenting the market; they are geographic‚ demographic‚ psychographic and behavioral variables. Geographic segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states
Premium Marketing Psychographic
Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets. It has defied recent difficult economic conditions and continued to experience strong sales and profit growth‚ and has been able to successfully increase revenues and profits in spite of much negative
Premium Fast food Fast food restaurant
aim to sell their products to the whole market‚ because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered‚ so the business can use the right marketing strategy. In other words‚ business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product to right customers. 2. History of Cartier
Premium Marketing Maslow's hierarchy of needs Customer
Marketing Segmentation As stated by Finch (2012) market segmentation describes both a process and strategy by which the total market for a product is divided into smaller parts or segments (p. 158). There are four levels of marketing segmentation as described by Finch(2012) which are mass marketing‚ segment marketing‚ niche marketing‚ and customized marketing (p. 162). Mass marketing: Finch (2012) states that the seller does not differentiate between prospective buyers at all (p. 162). This is
Premium Marketing
sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested in health and appearance due to the influence of the media and social changes‚ with demand for consumer. Nivea
Premium Marketing Social class Personal care
The Gap in Market Segmentation What is the point of market segmentation? Really‚ what is the point? As my Uncle Jim used to say‚ "If you throw enough dirt on the wall some of it is going to stick‚ ain’t it?" So why don’t companies just throw a bunch of good products at the people and just see who buys what‚ if anything at all? That might have worked along time ago‚ but now‚ the answer in short‚ is competition. Today‚ there are to types of companies‚ those that are profitable and those
Premium Marketing Shopping mall Middle class