MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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Carbon Cycle Living organisms are significant in the recycling of numerous elements contained in an ecosystem. One of the elements is carbon. Carbon is nonmetal‚ forms over ten million different compounds‚ found in minerals‚ oceans‚ and is the main component of biological compounds. So how do living organisms and their biochemical reactions contribute to the recycling of carbon? Carbon moves through the ecosystem in a cycle‚ in which the living organisms take and release
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1 McDonalds Franchise 2 Table of Contents Cover Page………………………………………………………………………………………. 1 Table of Contents…………………………………………………………………………….2 & 3 Management Team………………………………………………………………………………………4 & 5 Abstract……………………………………………………………………………………………………………..6 1.1 Industry………………………………………………………………………………………………...……7 1.2 Target Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description…………………………………
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McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered
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BUSINESS CYCLES Trend and cycle of the business cycle Phases of the cycle Pro‐cyclical‚ counter‐cyclical‚ and a‐cyclical variables Lead‚ lagged‚ and contemporary variables Stylized facts and cyclical behavior of key macroeconomic variables 2 BUSINESS CYCLES Over time GDP grows but not in a linear way GDP 2006 constant prices (in logs) 6.5 6.3 6.1 5.9 5.7 5.5 5.3 5.1 4.9 4.7 4.5 3 BUSINESS CYCLES Time Series Components 1. 2. 3. 4. Trend (long‐run) Cycle (short‐run)
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Introduction This assignment is regarding the Liebeck vs McDonalds case back in 1992. The issues involved are discussed thoroughly as well as the difference between consumer protection laws in Malaysia and also the United States where the case took place. This assignment will also discuss the implications of the case and also businesses/consumers responsibility when handling accident prone products. Question 1 Major issues 1. The 180 degrees coffee caused full thickness or third degree
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Restaurant Management 11 Compensation and Benefits 12 Compensation: 12 Employee Benefits: 12 People Promise: 13 Benefit Categories: 13 HR Policy at McDonald’s At McDonald ’s‚ their people are their most important asset. They provide the best employment experience for their employees in order for McDonald ’s to achieve their goal of providing their valued customers with the world ’s best quick-service restaurant experience. They strive to recruit the best‚ hire the best‚ and provide
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Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore‚ Zurich was seen as a trendy environment; a perfect candidate for a new‚ modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition. As a result‚ McDonalds was required to use all of their available strengths
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The Main Parts of the Water Cycle The main parts of the water cycle are evaporation‚ condensation‚ and precipitation. They go together in a circle/cycle called the water cycle. None of these parts can be missing. (Well‚ everything in the water cycle is needed.) Evaporation- Evaporation is when water turns into water vapor and flows up into the sky. You can’t see it because it’s now gas and gas is invisible. Evaporation usually happens on hot‚ rainy days because the sun’s energy
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McDonald Corporation One McDonald Plaza Oak Brook‚ IL 60523 USA BUSN 5200 Company Description McDonald’s is the leading global food service retailer with more than 33‚500 local restaurants serving approximately 69 million people in 119 countries each day. For years their philosophy of providing good food for a low price has led to astounding growth throughout the world. This has led to new jobs and economic benefits for wherever the stores are located. More than 80% of McDonalds
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