Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case‚ McDonald’s is using Value-Pricing
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2 Brief History 3 McDonalds’ today 4 McDonalds’ Pakistan 5 DEPARMENTS 6 Operations (equipment and franchising) 6 Marketing (sales marketing) 7 Development (property and construction) 7 Finance (supply chain and new product development) 7 Information Technology 8 Purchasing 8 Training 8 What McDonalds’ do with its Profits? 8 Hierarchy of McDonalds’ 9 ACCOUNTING DEPARTMENT 10 Hierarchy of Accounting Department 11 How profit is measured in McDonalds’? 11 Financial Statements
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Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December
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competitors. Business Week Magazine even ranked McDonald’s as "one of the ten most recognized brands in the world"‚ a position that creates significant opportunities for the company. An important strength that continues to have the most dramatic impact on McDonalds is their top level management. Even though this is classified an as internal strength‚ McDonald’s has capitalized on a management style that helps to infuse a strong culture. A dynamic aspect of the McDonald’s culture is the willingness to innovate
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back-to-basics approach of quickly serving up burgers‚ just burgers‚ for timeless consumers. McDonald¶s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day To counter some of the criticism‚ McDonald¶s partnered with the Environmental Defense Fund (EDF) to explore new ways to make its operations more friendly to the environment. Together‚ EDF and McDonald¶s considered its impact on a wide range of stakeholders²customers‚ suppliers‚ franchisees
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Likert-type scale The Likert scale seeks to explain data results‚ as the range from one extreme (negative) to another extreme (positive). Therefore‚ for this paper I will be analysing how my personality trait correlates to me becoming a CEO‚ whether it is negatively or positively. Very Bad Average Very Good Survey Questions Key: 1- Very bad‚ 2- Somewhat bad‚ 3- Average‚ 4- Good‚ 5- Very good (1)
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Intercultural Sensitivity Scale Below is a series of statements concerning intercultural communication. There are no right or wrong answers. Please work quickly and record your first impression by indicating the degree to which you agree or disagree with the statement. This scale should be completed before and after the spring academy. Please fill it in and send it right away. Thank you for your cooperation. |5 = strongly agree |
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Carol Taylor‚ Joint Director of the Basic Skills Agency in McDonald. Company Background: McDonald ’s Corporation (NYSE: MCD) is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily. McDonald ’s primarily sells hamburgers‚ cheeseburgers‚ chicken products‚ French fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts. More recently‚ it has begun to offer salads‚ wraps and fruit. Many McDonald ’s restaurants have included a playground for children and
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The progressive aphasia severity scale (PASS) is a clinical instrument used to rate presence and severity of impairment in specific domains of speech and language in patients with PPA (Mesulam et al.‚ 2009; Sapolsky‚ Domoto-Reilly‚ & Dickerson‚ 2014). The clinician uses his or her best clinical judgment to make ratings on a 5-point scale: normal (0) to questionable/very mild (0.5)‚ mild (1.0)‚ moderate (2.0)‚ or severe (3.0) impairment. First‚ a baseline profile is established; then‚ follow-up
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