PSY 449 Assessment Project May 23‚ 2013 1) Beck Hopelessness Scale * Authors: a) Aaron T. Beck and Robert A. Steer (A. Beck‚ A. Steer‚ 1978-1993). * Publisher: a) The Psychological Corporation * Date of Publication: b) 1978-1993. * Current Version: * Reasons for any revisions: 2) Logistical Information * Cost of manual: a) 1997 price data: $49.50 per complete kit including 25 record forms and manual; $27.50 per 25 record forms;
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Situation: The McDonalds Corporation has to be continually aware of its consumer behavior‚ their eating habits‚ as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products‚ decisions on whether to invest more in certain channels of distribution‚ change of features of
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Time scale for Research Project 1. Design and create Video demonstrations (Completed) 2. Decide on a conceptual framework for the project (Laurillard) 3. Decide on quantitive/qualitative or mixed method (Mixed quantitive/qualitative) 4. Source and read 20 quality applicable resent journal articles (5 new already) 5. Design and create a questionnaire for research (Completed) 6. Design and create a practical marking scheme (completed) 7. Decide on whither to use a focus
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SMALL SCALE & COTTAGE INDUSTRIES (Their role‚ problems & prospects in India) (AN OVERVIEW) Small scale industries Definition The definition of small scale industries have changed from time to time. Earlier they were classified under two categories: * Using power with less than 50 employees. * Using no power‚ but strength of employees is more than 50‚ less than 100. However according to the latest definition a industry is said to be a small scale industry
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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PROJECT TOPIC : SMALL AND MEDIUM SCALE ENTERPRISES DEVELOPMENT IN NIGERIA (A Case Study of Cassava Processing Industry) PROJECT PROPOSAL BACKGROUND TO THE STUDY Interest in the development of small and medium-sized enterprises (SMEs) and their contribution in the development process continue to be in the forefront of policy debates in developing countries. The advantages claimed for SMEs are various‚ including: the encouragement of entrepreneurship; the greater likelihood that SMEs will utilise
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society and functioning together. This process is a combination of economic‚ technological‚ socio-cultural and political forces. Globalization‚ as a term‚ is very often used to refer to economic globalization is integration of national economies into the international economy through trade‚ foreign direct investment‚ capital flows‚ migration‚ and spread of technology. Content INTRODUCTION Globalization in short‚ points to the whole effort towards making the world global community as a one village
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Introduction McDonald’s is the leading food service retailer. McDonalds have more than 30‚000 restaurants in 119 countries. McDonald’s manage this system based on geographic system. It is the world’s largest chain of hamburger fast food restaurants serving nearly 47 million customers daily. McDonald was one of the largest global restaurant chain at one time‚ but there are many competitors now‚ multi-brand operator like Yum Brand (KFC‚ Taco Bell‚ Pizza hut) and sandwich chain Subway. In addition
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Paper XVIII INDIAN ECONOMY- PERFORMANCE AND POLICIES Section 1: Basic Issues in Economic Development Developed and Underdeveloped Economies 1. W hat are the features of an Underdeveloped Economy? How far is India still characterized by them? [8‚7] (2009) 2. Discuss the salient features of India as underdeveloped but developing economy. (2006) Economic Growth and Development‚ Human Development 1. Economic Growth is the means to achieve the end which is the improvement in the quality of
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Mc Donald’s Case SWOT Analysis: Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32‚060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world‚ but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why‚ it is considered most famous and loved brands in the world
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