Air India began its services in 1932 and has been operating in India for the last 78 years. It is the oldest passenger flight of India. The government of India holds 49% of Air India’s share with an option to acquire 2% more since 1946. This made Air India a public sector thus enabled it to operate flights internationally. In spite of being a public sector company Air India has been running in loss for the past 10 years. A SWOT analysis was conducted to analyze the strength of Air India that sets
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Case Analysis on Pepsi’s Entry to India Pepsi’s Entry into India: A Lesson in Globalization SUMMARY: The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late 1980s. To enter the highly regulated Indian economy‚ the company had to struggle hard to ’sell’ itself to the Indian government. PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural
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ENTRY STRATEGIES: STRATEGIC ALLIANCES I. INTRODUCTION The past two decades has been an era of global evolution‚ in which the globalisation of markets‚ the convergence of and rapid shifts in technologies‚ and the breakdown of many traditional industry boundaries‚ has rendered strategic alliances a competitive necessity (Ohmae‚ 1989). A single firm is unlikely to possess all the resources and capabilities to achieve global competitiveness. Therefore‚ collaboration among organisations that possess
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INTRODUCTION In order to maximizing the effectiveness of production processes and meeting employee needs & desires Facility layout and design plays a key role in business’s overall operations. It entails in determining the placement off departments‚ work group within the departments‚ workstations‚ machines & stock holding points within a production facility. DEFINITION: “The physical arrangement of everything needed for the product or service‚ including machines‚ personnel‚ raw materials
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International Economics Assignment | Case – Pepsi’s Entry Into India – A Lesson in Globalization | Ankur Sikka PGDM – IBRoll No. 007 | ANSWER 1. A. NEED FOR GLOBALIZATION Depending on the strategy that a company follows‚ there are three primary reasons a company like Pepsi engages in international business: 1. To Increase sales/ Sales Expansion a. Economies of Scale A company like Pepsi usually operates on the principle of Economies of Scale. In order to achieve a larger market
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In India three types of models are made for economic devlopment of India. These models or strategies help India in solve economic growth related problems. These strategies are following: (a) HEAVY INDUSTRY STRATEGY(1950-1980); (b) GANDHIAN STRATEGY(1980-1990); (c) RAO-MANMOHAN STRATEGY(1992) (A)HEAVY INDUSTRY STRATEGY This strategy of devlopment is made by indian planning prof. or statistician Prasanta Chandra Mahalanobis in 1953. P.C.Mahalanobis was the real architect of these strategy. That’s
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Abstract: The case‚ "ITC’s Diversification Strategy" gives an overview of ITC’s diversification into related and unrelated areas in recent years. The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified. The competition that ITC is going to face in each of the segments it has diversified into is also explored. Issues: Criteria of selection of new businesses and the degree of diversification involved as well
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Strategies for SMEs in India BY Madhuchhanda Karmakar Department of Human Resource Management Army Institute Of Management‚Kolkata Judges Court Road Opposite Alipore Telephone Exchange Kolkata-700027 India e-mail: mkarmakar4@gmail.com Introduction: In the post liberalization and opening up of the economy business era‚ ease in international trade barriers‚ economic liberalization‚ globalization‚ privatization‚ disinvestments and deregulation have thrown several challenges
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MASTER’S IN TOURISM MANAGEMENT (SEMESTER III AND IV) MTM (Second Year) Assignments Booklet (2012) January 2012 session and July 2012 session [For students who intend to sit for the June 2012 TEE and December 2012 TEE] MTM-9 TO 15 [pic] School of Tourism and Hospitality Services Management Indira Gandhi National Open University Maidan Garhi‚ New Delhi – 110 068 DATE OF SUBMISSION OF ASSIGNMENTS
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CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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