Case Study Report McDonald ’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald ’s Corporation grew from a single drive-in restaurant in San Bernardino‚ California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald ’s in Des Plaines‚ Illinois and became exclusive franchising agent for the company. By 1991 McDonald ’s owned $13 billion of fast-food industry‚ operating 12‚400 restaurants in 59 countries (Ezine). The company
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McDonalds’ Development The McDonalds that we know today‚ is not the McDonalds from 64 years ago. It has made significant advances throughout the years. It first began as a family owned Bar-B-Q restaurant‚ and now it has become a multi-million dollar company with franchises all over the world. A multi mixer salesman is the person who changed the future for McDonalds. He intended to sell Dick and Mac McDonald a mixer‚ but instead he invested into their business‚ and made McDonalds a franchise. Even
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SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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McDonalds - the 90th largest economy in the world - feeds about 1 percent of the world’s population a day. That’s 68 million people! It hires more than 1 million workers in the US per year and is the world’s largest toy distributer. McDonalds also created the Ronald McDonald House charity‚ which houses more than 6000 families a year in Australia alone. However‚ this Illinois-based company is undeniably threatening the ‘global village’. It is doing so in a lot of ways‚ including the damage it inflicts
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with details of how a franchise agreement can be made with Boost Juice. Franchise Agreement The term of initial franchise agreement with Boost Juice is seven years with an option to renew for a further two terms of seven years. As part of the franchise agreement the franchisee must pay an ongoing royalty fee of 8% + GST of the monthly sales. Boost Juice provides comprehensive training and ongoing support to all franchisees as part of the contract and also provides a Franchise Business Consultant
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Abstract Purpose: This paper aims to explain: How does the franchisor maintain the franchise network relationship and manage the franchisee effectively. Methodology: In order to collect the data for the research I used both primary and secondary information. Primary data was collected through an interview with the employee of Aiyaya company. Secondary data was collected through articles and online resources. Findings: The research reveals that investment in information technology‚ high quality
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FRANCHISE Case Study 1: Intro to Business ____________________________________________________________________________ FRANCHISE Case Study Questions: 1) Discuss the benefits and drawbacks of opening a franchise. (6 marks) The benefits of opening a franchise is that the franchisor would provide support‚ assistance and training; they would have a recognized name and products and; opening the franchise would be a reduced risk to the franchisee. The drawbacks of opening a franchise is that
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buildings. So the company keeps its revenue‚ but the franchisees bearing some risks. Strengths of McDonald’s model The benefits and advantages of this model can be seen by some features that determined the success and excellence of execute model of franchise. The company’s stability during financial crisis and how it overcomes it. The rate of revenue stream from franchisees is going on to rises highly. The income oriented investors who are holding the stock as an offset for continues income investments
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McDonalds 2012 Kanika Markland McDonalds SIC # 5812 NYSE: MCD Revenue 2011: $27‚006M McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.
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Universal Adult Franchise and The Methods of Representation MODULE - 4 Democracy at Work 17 UNIVERSAL ADULT FRANCHISE AND THE METHODS OF REPRESENTATION Notes have studied opening of the to the I n an earlier lesson‚ youthe people of that the What dowords wordsPreambleThese Indian Constitution are: “We‚ India”. these signify? words mean that the ultimate authority resides in the people themselves. People exercise authority through the representatives elected by them. These representatives conduct
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