201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In
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Executive Summary Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail shop by reason of its obvious success. McDonalds has got a yearly profit of approximately 5.5 billion USD by trading with fast-food. Our evaluation shows us there is one certain reason of its success: Constancy! Customers know what they get at McDonalds‚ wherever they are in the world and apparently they appreciate this constancy. Nonetheless
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milkshake maker Multimixer‚ Raymond Albert Kroc mortgaged his home and went all the way to California after hearing about Dick&Mac McDonald hamburger stand made used of eight Multimixer at one time. He bought over the license and start opening up several restaurants all over US. The first McDonald restaurant was in Des Plaines‚ Illinois earned $366.12 on its very first day (McDonald‚ 2007). Over the time‚ it had grown to one of the largest food service company and holds a strong position in the market. The
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strong and balanced to be successful. A global supply chain of this size comes with not only significant purchasing power but also tremendous management complexity. McDonald’s have implemented a highly decentralized structure to manage the huge global supply chain efficiently. This decentralization is guided by a concept recently articulated by McDonald’s as “freedom within a framework.” Handling such a vast global supply chain according to the same global principles adds as a major factor of the
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For the fast food chains‚ it is no doubt that McDonald ’s is successful in the world. It is known to all from children to elder. This is closely relevant to organization operation that produces food and services. Operation plays an important part in developing organization. In this paper‚ it provides McDonald ’s operation features and benefits which contribute to competitive advantages through operation analysis of fast food chains tycoon. McDonald ’s was established in 1954 is the world ’s largest
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Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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Catfish Institute director Bill Allen said catfish farmers‚ processors‚ and marketers are “very excited about this prospect for our industry. This is super good news. “But we don’t want to get our hopes up too much and start thinking this is going to be our salvation‚ because we already have a viable industry.” Allen said that catfish firms that remember earlier tie-ups with major restaurant chains such as Church’s Fried Chicken are cautiously optimistic about the McDonald’s deal. Marketing
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Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding of McDonalds took place in 1955
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McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People‚ Vision‚ and People Promise”. “Quality‚ Service‚ Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers‚ Dick and Mac. Later in 1954‚ Ray Kroc became the first official franchisee appointed by Dick and
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