International Baccalaureate Extended Essay Question: How should AirBnB develops a growth strategy in China? Topic: Airbnb Grow in size in China. World count: Introduction Travel is a fundamental part of people’s lives in the 21st century. It is just like what Anita Desai said‚ “Wherever you go becomes a part of you somehow.” In china‚ those businesses‚ which are related to the tourism‚ can gain huge benefit due to its economy of scale. Since travelling is getting more and more popular in
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BUSINESS MANAGEMENT III MCDONALDS INTRO McDonald’s fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers‚ cheeseburgers‚ McNuggets‚ and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32‚000 McDonald’s restaurants serving in 117 countries. More than 75% of McDonald’s restaurants worldwide are owned and operated
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countries. In 1995 alone‚ the company built 2‚400 restaurants‚ and by 2001 it had more than 29‚000 restaurants in 121 countries. In 1967‚ McDonald’s opened its first restaurant outside the United States- in Canada. Since then‚ its international growth accelerated. In 1995‚ the “Big Six” countries that provided about 80 percent of the international operating income were Canada‚ Japan‚ Germany‚ Australia‚ France‚ and Britain. Yet fast food has barely touched many cultures. The opportunities for expanding
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1. TAYLOR PRINCIPLESIN McDONALDS MADE BY : MEENAKSHI AWANA (MBA/4505/11) 2. ABOUT MCDONALDS•McDonalds Corporation is the worlds largestchain of hamburger fast food restaurant• Serving around 64 million customers daily• Headquartered in the United States• The business began in 1940‚ with a restaurantopened by brothers Richard and MauriceMcDonald 3. The Principles of ScientificManagement Published by Frederick Winslow Taylor in 1911. He is often called "The Father of Scientific Management.“ His
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Why I will never eat at McDonalds (Pros And Cons Of McDonalds) The golden arches of McDonalds... Fast foods...Junk foods...Processed foods.... They all have taken permanent residence in our lives. They’re tasty and some of the best ’anytime’ snacks that always have at least a couple of takers. No wonder they are so popular. In this essay I will be discussing the pros and cons of fast foods in general and McDonalds particulalrly (as it’s the world’s largest chain of hamburger fast food restaurants
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highway. Little do they know that over 33‚000 McDonalds are operating worldwide‚ one of which holds fifteen hundred people. Not only a “symbol of U.S. Culture” (Macionis 121)‚ but it has become a theory of sociology‚ unknown to most‚ conveniently named the “McDonaldization Theory”. The McDonaldization of Society is based off the findings of George Ritzer (1993)‚ in which he found four basic principles that our society correlates with the McDonalds Empire; those four principles are efficiency‚ predictability
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Introduction The story of McDonald’s started in the early 1940s when two brothers‚ Dick and Mac McDonald‚ and Raymond Kroc founded the McDonald’s Corporation with the company motto ‘Quality‚ Service‚ Cleanliness and Value’. Most of McDonald’s restaurants are operated by franchisees or by affiliates‚ some are operating under joint-venture agreements (www.mcdonalds.com). Nowadays McDonald’s is one of the most valuable brands globally and used to be the world’s largest restaurant chain‚ before Subway
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Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology. The company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront‚ Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Starbucks Opens first store
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Running Head: MARKETING SWOT Analysis Answer 1. The company so selected for the sake of carrying upon SWOT Analysis is McDonalds. The company is found to run its food outlets all around the globe. It basically deals in fast-foods. The customers serve to be the main aspect for the company. It used to collect feedback from the customers on a regular basis. The SWOT Analysis is the tool that is used from the point of developing pertinent knowledge about company’s position in the market. From this
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Subject: Case analysis of “GE’s Growth Strategy: The Immelt Initiative” Prior to year 2010‚ GE’s previous CEO‚ Jack Welch‚ had built GE into a highly disciplined‚ extremely efficient machine that delivered consistent growth in sales and earnings. However‚ after Immelt took over GE from Welch‚ Immelt recognized the necessity for strategic change in the GE when he took considering the situation of economic downturn. 9/11issue and Enron Scandal triggered a downturn in the economy‚ which in turn
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