[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article‚ which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style‚ Shape‚ Design‚ color
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Week 3 Assignments Legend: Means part completed Means NEED to complete Call tech support for help Submit a copy of your Career Plan. • Team Exercise Organizational Planning / SWOT Analysis PepsiCo •Identify the company’s internal and external stakeholders. PepsiCo’s internal stakeholders are any employees‚ board members‚ and any volunteers. This would encompass every employee from the delivery driver‚ to the CEO and Board Member- Indra Nooyi
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restaurant‚ McDonald ’s Pakistan opened its doors in September 1998 at Lahore and presently operating in six major cities with a network of 20 restaurants. With a strong belief in the Ray Krock phrase when you are green you are growing‚ McDonald ’s Pakistan has an aggressive plan to expand in all other cities of Pakistan and is rapidly growing with the focus to provide friendly and quick service restaurant experience to our customers. II. Current Marketing Situation: Formed in 1954‚ McDonald ’s brand
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GENTING GROUP SWOT ANALYSIS SStrengths: inside matters For our group’s survey and research on Genting Group ‚we found that the strengths of it is that Genting Group is Malaysia’s leading multinational corporation and one of Asia’s best-managed companies. They have over 27‚000 employees‚ 11‚000 acres of prime resort land and more than80‚000 hectares of plantation land. The Genting Group is the collective name for Genting Berhad and its subsidiaries‚ which comprise the following three listed
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to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being
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categories of Marriott hotels which are separated by location and type. Each category is aimed at a different target market‚ with wealthier individuals the target of category seven hotels while individuals looking to enjoy their vacation without breaking the bank are the target of lower category hotels. While all Marriott hotels strive to bring an excellent stay to their guests‚ the old phrase‚ “you get what you pay for‚” can certainly be applied to the various Marriott hotels. Within the seven
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Hilton Hotels founded in 1919 by Conrad Hilton. Hilton bought his first hotel‚ the Mobley Hotel‚ in 1919 in Cisco‚ Texas. The first hotel to bear the Hilton name was the Dallas Hilton‚ a high-rise that opened in Dallas‚ Texas in 1925. In 1949‚ at the Caribe Hilton Hotel’s Beachcomber Bar in San Juan‚ Puerto Rico‚ Ramon "Monchito" Marrero created the Piña Colada. In 1954‚ Hilton hotels bought the Statler Hotel chain‚ making it the largest hospitality company in the world. Hilton Hotels Corporation
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www.palgrave-journals.com/rpm Examining the determinants of room rates for hotels in capital cities: The Oslo experience Christer Thrane Received (in revised form): 7th November‚ 2006 Department of Social Sciences‚ Lillehammer University College‚ 2626 Lillehammer‚ Norway. Tel: þ 47 61 28 82 47; Fax: þ 47 61 28 81 70; E-mail: Christer.Thrane@hil.no Christer Thrane is Professor of Tourism in the Department of Social Sciences at Lillehammer University College‚ Norway. His research interests
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Silpakorn University International College 912 208 Practicum in Housekeeping and Front Office II ECO-FRIENDLY HOTELS RESEARCH Instructor: Aj. Wonrasak Sucher Submitted by: An Ngoc Van DO 90520165 I. Introduction to green hotels/ resorts: Green hotels or Eco hotels are environmentally friendly properties that take the initiative and implement very important practices and programs to reduce energy‚ water‚ and waste. That is participating in recycling programs‚ linen changing programs
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ABSTRACT Fast‚ accurate and relevant hotel services have been a great demand in a progressive place. This is because many investors or travellers from faraway places seek to find comfort in terms of their accommodation and stay in their certain destination. Our project is carried out to develop a mobile application called Jade Hotel Mobile Reservation. The purposes of building the Jade Hotel Mobile Reservation are for guests to make online reservations and for hotel personnel to manage reservations
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