Distribution Strategy of McDonald - March 26th‚ 2011 McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger until 2008‚ was a major investor in the Chipotle Mexican Grill until 2006‚ and owned the restaurant chain Boston Market until 2007. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate
Premium Marketing Fast food restaurant
1. McDonald Product : value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price) 3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged
Premium Pricing
McDonalds has a wider variety here with products starting from as low as Rs 20‚ while KFC has not been able to match that . McDonalds has set up its own supply chain investing huge amount which leads to lower costs and prices. The USP of McDonald’s was cheap fast food‚ and the company’s signature product‚ the Big Mac hamburger was considered an American icon. rior to its launch‚ the company invested four years to develop its unique cold chain‚ which has brought about a veritable revolution in
Premium Hamburger KFC Food
INDIAN POWER SECTOR 1. INTRODUCTION [1] 1.1 Indian Power Sector (Generation and Supply) The Indian Power Industry is one of the largest and most important industries in India as it fulfils the energy requirements of various other industries. It is one of the most critical components of infrastructure that affects economic growth and the well-being of our nation. India has the world’s 5th largest electricity generation capacity and it is the 6th largest energy consumer accounting for 3.4% of
Premium Nuclear power Electricity generation Coal
Ratio 11 Return on Equity 12 SWOT Analysis 12 Strengths 12 Weakness 13 Opportunity 13 Porter 5 Forces 14 Competitors 14 Threat of Substitute 15 Power of Supplier 15 Power of Buyer 15 Alternatives 16 Alternatives analyzed 16 Recommendation 17 Implementation 18 Conclusion 18 References 19 Introduction McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily through more than 31‚000 restaurants in 119 countries
Premium Financial ratios Balance sheet Asset
Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy
Premium Big Mac
POWER SECTOR – INTRODUCTION Hydro-power and coal based thermal power have been the main sources of generating electricity in the Indian power sector which has registered significant progress since 1950 when the process of planned development of the economy began. Nuclear power development has been at a slower pace‚ since its inception in the late sixties. In spite of the overall development in the recent times‚ the power supply industry has been under constant pressure to bridge the gap between
Premium Nuclear power Coal Electricity generation
The Evolution of Power Distance in Russia Several authors such as Hofstede‚ Shwarz and Trompenaars investigated the characteristics of power distribution in different societies‚ each with their own accents. Hofstede uses the criteria of power distance. It describes to what extend a countries population accepts that power in organisations and institutions is unquelly divided. In other words ; is the power distribution mainly based on vertical or horizontal relationships? (Nardon & Steers‚
Premium
evolved its marketing in India Preeti Chaturvedi When McDonald’s India launched in 1996‚ urban Indians in Mumbai and Delhi typically ate out three to fives times a month‚ according to AT Kearney‚ the management consultancy. In the 12 years since then‚ that average frequency has doubled and analysts forecast that by 2011 the Indian quick service restaurant market will be worth 30‚000 crore (about $6.3bn at October 2008 exchange rates). But from their earliest investments in India‚ multinational company
Premium India Marketing Bollywood
The Hofstede’s 5 dimensions are Power Distance‚ Individualism vs. Collectivism‚ Masculinity vs. Femininity‚ Uncertainty and Long Term vs. Short Term Orientation. Power distance index is when the less powerful members of an organization or institution expect power to be distrusted unequally. It represents inequality and a society’s expectations of its leaders. Power Distance measures the distribution of power between the people in the nation and the businesses’ and culture. It is in order to make
Premium Sociology Geert Hofstede Cross-cultural communication