CREATIVITY‚ INNOVATION AND ENTERPRISE REPORT Contents Contents 1. Introduction and Rationale………………………………………………………………….1 1.1 Introduction to Springfield Academy………………………………………………………………1 1.2 Rationale for choice………………………………………………………………………………...2 2. Research Methodology..................................................................................................2 2.1 Methods used for research………………………………………………………………………...2 2.2 Primary
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INNOVATION AT 3M CORPORATION: CASE STUDY There are two major issues highlighted in this case study: 1. Is the ‘lead-user’ process‚ an effective method for research and subsequent product innovation? 2. Should the Medical-Surgical Markets Division (MSMD) lead-user research team present its revolutionary new approach to treating infection to senior management despite the fact that it challenged the existing business strategy? QUESTION 1 The answer to the first question is ‘yes’. By the
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thought into reality. Innovation means applying those thoughts in to work. Innovations don’t always have to be completely new ideas. The term innovation rather means the implementation of something new and results in a noticeable improvement for the user. There are different forms of corporate innovations: Product innovation‚ Process innovation‚ Market innovation‚ Structural innovation and Cultural innovation. (Disselkamp‚ 2005). A commonly used classification for innovations is the product/service
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terms‚ innovation is a significant evolution of a product‚ service or manufacturing process that brings something new‚ unknown or of using a new technology from basic research. Innovation results from both a new idea‚ using creativity‚ a concrete realization and response to consumer expectations. It aims to gain a competitive advantage in meeting the needs of the market. Innovation can be timely and focus on a project‚ a product. It can also be part of a continuous process of innovation management
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Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding of McDonalds took place in 1955
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Innovation at 3M 3M attributed much of its growth to its innovative products and incremental/extensions of existing products. However‚ of late they hadn’t come up with anything significant and they were stagnating. At this point‚ Ms. Rita Shor implemented the “Lead User Research” methodology to come up with four recommendations on new innovative products and strategy. In my opinion‚ Ms. Shor should put forward their first three recommendations to Mr. Dunlop. They consisted of development of three
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References: Choi‚ C. (2014). McDonald ’s to beef up in India with Meatless Menu. Retrieved from http://www.businessweek.com/ap/2012-09-04/mcdonalds-to-open-vegetarian-restaurants-in-india Corporate Social Responsibility. (2012-2013). Retrieved from http://www.mcdonaldsindia.net/Corporate-Social-Responsibility.aspx Gordon‚ A. (2014). McDonald ’s adapts to India. Retrieved from http://www.thunderbird.edu/blog/faculty/washburn/2010/12/14/mcdonalds-adapts-to-india McDonald ’s India. (2012-2013). Retrieved
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various product line and range are as follow: • Style‚ Shape‚ Design‚ color‚ quality and other Physical features of a Product. • Packaging and labeling of a product. • Branding and Trademark given to the Product. • Product Innovation. • Guarantees and Warranties given to a product. • Special features of the product. • Product servicing. Mc Donald’s Product • Mc Donald’s Family restaurants serve a range of products aimed at satisfying different
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and how they related to innovation and leadership. Risk taking as well as creativity and flexibility will be examined. Defining a problem and or process in my personal life will be looked at as well. Assess risk and creativity could be considered parts of being an innovator. We all take risk each day but to do it in a way that helps create new ideas is what set the innovators apart from the rest of the field. The other part of this paper will examine the innovation plan and how it can be implemented
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1. How the 3 M innovation process evolved from the time the company was found? Answer: The innovation process at 3M has typically been a focus area for the upper management. The company had taken a getoutoftheway attitude towards the product developers who in turn have worked accordingly towards innovation. Along with technicians each team had a process engineer to ensure that the product was efficiently made. The entire team did not face any risk if the product failed.
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