International Trade & Academic Research Conference (ITARC )‚ 7 – 8th November‚ 2012‚ London.UK. COCA-COLA: International Business Strategy for Globalization Michael Ba Banutu-Gomez William G. Rohrer College of Business‚ Rowan University‚ USA Key Words International Differentiation Strategy‚ Global Strategy‚ International Marketing Strategy‚ Culture in International Marketing Strategy‚ Coca-Cola Strategy‚ International Distribution Strategy‚ Choosing Distributors and Channels‚ The Challenge of Distribution
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Introduction………………………………………………………………………………….3 2. The business model………………………………………………………………………….3 3. The original business model and human resource management…………………………….4 4. The strategic transformation at Dell…………………………………………………………5 5. The effect of the strategy transformation on Dell’s HRM…………………………………..8 6. Major challenges in the future……………………………………………………………..10 7. Recommendations………………………………………………………………………….11 8. Conclusion…………………………………………………………………………………13 9. Appendix…………………………………………………………………………………...13 10. References………………………………………………………………………………
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HRM in Indigenous and MNCs in the current recession. Ireland has one of the most globalised economies in the world. One of its main attributes is the prioritising the attraction and retention of FDI through a combination of incentives‚ particularly low corporation tax and liberalised trade policies. The success of this policy is manifest in the large numbers of MNCs located there and its status as one of the world’s most FDI-intensive economies (Barry‚ 2007; Rios-Morales and Brennan‚ 2009). Ireland
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Evolution of HRM • History – MANAGEMENT – MAN MANAGEMENT • Approaches • Difference in Personnel Management and HR • EXAMPLES OF MANAGEMENT PRACTICES TROUGHTOUT HISTORY • Ancient • Medieval • Modern History Of HRM • Industrial Revolution – Advantages and Disadvantages • Trade Union Era – World War and Post World War • Social Responsibility – Paternalistic Approach • Scientific Management – F. W Taylor – Henry Fayol History Of HRM • Industrial Psychology – Human Factor –
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McDonalds and Wendy’s 1. Think about demographic and sociocultural trends and changes and explain how each organization’s interpretation of these trends and changes has affected its choice of strategy? McDonald’s has recently had to dramatically change their marketing strategy due to social pressures. On Tuesday Nov 14‚ 2006 it‚ along with 9 other companies that make up about 2/3 of child-targeted food and drink marketing agreed to self-regulate’ their advertising in response to health trends
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PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case‚ McDonald’s is using Value-Pricing
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to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being
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Foods. This brand is available in nearly 115countries having more than 24‚500 restaurants in the world which provides 24 hour service. McDonald’s’s success is the result of high quality products‚ high standards of performance‚ distinct competitive strategies and the high integrity of its people. Approximately 85% of McDonald’s restaurant businesses worldwide are owned and operated by franchisees. All franchisees are full-time operators and self-contained. The mission of the company is to be the world’s
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to understand the importance of Green HRM and how it will affect the organization. A discussion will subsequently be put forth on the concepts of “Going-Green” at every functional area of HRM in order to assist organization in becoming sustainable in their business. Next‚ benefits of Green HRM as well as why some companies are still yet to greenify their business will be pointed out too. Lastly‚ some examples of recent cases and companies adopting Green HRM will be brought up as well. 2. Green
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Nature of HRM (Human resources management) HRM is process of bringing people and organizations together so that the goals of each are met. It tries to secure the best from people by winning their whole hearted cooperation. In short‚ it may be defined as the art of procuring developing and maintaining competent workforce to achieve the goals of an organization in an effective and efficient manner. It has the following features: Pervasive force: HRM in pervasive(omnipresent) in nature. It is present
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