SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
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about the McDonalds’ scalding coffee case. No one is in favor of frivolous cases of outlandish results; however‚ it is important to understand some points that were not reported in most of the stories about the case. McDonalds coffee was not only hot‚ it was scalding -- capable of almost instantaneous destruction of skin‚ flesh and muscle. Here’s the whole story. Stella Liebeck of Albuquerque‚ New Mexico‚ was in the passenger seat of her grandson’s car when she was severely burned by McDonalds’ coffee
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Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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Truman MGMT 1451 Capstone: Business Management March 22‚ 2011 Introduction In 1955‚ Ray Kroc founded the McDonald’s Corporation after partnering with Richard and Maurice McDonald to franchise a small restaurant that sells burgers‚ french fries‚ and beverages (Dess-Lumpkin-Eisner‚ 2009). Kroc bought out the McDonald brothers in 1961 for 2.7 million dollars and began a campaign to open McDonald’s restaurants around the nation and ultimately around the world (Dess‚ et al.‚ 2009). McDonald’s
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food restaurants are making money off of our disability‚ which is not being able to stop eating their delicious food. It is so addicting but the main ones who are making trillions off of us are the McDonald’s business people. Everyone knows that McDonalds has the best fast food around over any other restaurant. We’ve grown up on their food and they have been around for decades. We have continuously eaten their food and not knowing that in the long run it will cause us serious health problems even
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| General Motors | N.C. Zoo | Samsonite | Customers | Yes | Yes | Yes | Products or Services | Yes | Yes | Yes | Markets | Yes | No | Yes | Technology | Yes | No | Yes | Concern for Survival‚ Growth‚ and Profitability | Yes | No | Yes | Philosophy | Yes | Yes | Yes | Self-concept | Yes | Yes | Yes | Concern for Public Image | Yes | Yes | No | Concern for Employees | Yes | No | No | | McDonald’s | Customers | We place the customer experience at the core of all we do. Our customers
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Indian market Industry trends: Overall McDonald’s marketing mix Product Life Cycle Comparison of McDonald’s with its rivals McDonald’s India in 2010 Market Orientation McDonald’s Indian future References Title: McDonald was founded by Raymond Kroc in 1954. Today McDonald is the world’s leading food service retailer with more than 31000 restaurants in 119 countries serving more than 50 million customers each day. McDonald’s In India: McDonald’s‚ the ninth valuable brand in the world has
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Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern for a fast food company. Good relationship with government will bring McDonald on a better position to service in
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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