Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In addition‚ the
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can see through the analysis that there are certain areas where Mc Donald’s can improve its performance. Mc Donald’s EFE Matrix McDonalds is one of the Americas largest fast food chain. It was opened in 1940. McDonalds head quarter is at Oak Brook Illinois. Being the market dominator in the fast food market it is necessary to understand what is making McDonalds a leader in its market segment. So for that we will go through an EFE Matrix. External Factor evaluation (EFE) is the widely known
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with a friendly caring staff. Suzanne’s staff embraced that philosophy by being very friendly with the seniors. After evaluating Suzanne’s dillema‚ I thing she should not ignore her senior citizens market. Encouraging the seniors to frequent her Mcdonalds would attract business and increase sales as a popular meeting place for this type of clientele. The group of seniors do not pose any threat since they typically leave before the lunch rush hours hit. Another plus is that seniors are friendly and
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more various. 4) New marketing fashion ideas. 5) Eating habits change. In the internal analysis‚ all the strengths we have can be ignored first‚ because we don’t need to worry about them first. The weakness part is high possibility impacting McDonalds‚ especially the unhealthy food menu and the invariable food choices. In the external analysis‚ threats is mostly impacting McDonald’s future. And the opportunities are helping its future‚ also is important to impact McDonald’s. According the SWOT
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offer less health risks from over consumption. Customers are also eating out less then before due to our nations recent recession. Customers are also choosing to eat at restaurants that have nicer dinning areas they might cost more then place like McDonalds but deliver food about as fast. These changes in society‚ and consumer tastes‚ and preferences have impacted the way McDonald’s has had to adjust marketing‚ restaurant designs‚ efficiency in processes. This has impacted McDonald’s sales as well
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Bahaudin G. Mujtaba. (2007). McDonald’s Success Strategy and Global Expansion through Customer and Brand loyalty Vernon life cycle reference: Figure 3: (2010) Sunanda Chavan . (2010). What made McDonald ’s big in India. Available: http://www.managementparadise.com/forums/marketing-management/205743-what-made-mcdonald-s-big-biz-india.html . Last accessed 23rd Jan 2011. (2010)
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McDonalds and Ecommerce How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically‚ competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation‚ focus and cost leadership. Through utilizing e-commerce strategies‚ McDonald’s
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Sex Discrimination: To protect both men and women against discrimination on the grounds of gender in employment‚ education‚ and advertising or in the provision of housing‚ goods‚ services or facilities. Sex discrimination can be direct through physical touch and abuse. It can also be indirect through harassment such as unfair treatment. Sexual discrimination is also obvious when an employee earns more money than another employee of the opposite sex‚ despite having the same skills. Mental Health
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customer services‚ and affordable prices in customer deliverance. 1.1 Introduction of Company Background In 1979 McDonald’s opened its first restaurant in Singapore. The world’s highest volume of hamburger was served on October day at Liat Tower. Today McDonalds is the most popular fast food chain in Singapore with over 110 outlets‚ hiring about 7‚000 employees and serving 1.2 million customers every week. Their philosophy has been ‘one world‚ one burger’ which means burgers must be consistent in term of
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HISTORY OF MC DONALD Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product‚ the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before being ordered. This concept pioneered the fast food industry and was in complete contrast
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