Case study: Fast-Food War in Singapore Mc Donald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity
Free Fast food KFC Pizza Hut
Dictionary of Quantitative Methods in Management. Sage Publications Principal Components Analysis Introduction Principal Components Analysis (PCA) attempts to analyse the structure in a data set in order to define uncorrelated components that capture the variation in the data. The identification of components is often desirable as it is usually easier to consider a relatively small number of unrelated components which have been derived from the data than a larger group of related variables. PCA
Premium Principal component analysis Factor analysis Data analysis
Mission Statement is a brief description of the higher goals of an organization. It’s purpose is to improve the cohesion and coherence of an organization. Examples: 1) Wal-Mart Stores: To help people save money so they can live better. 2) Metro: To bring together people and products in all corners of the globe. 3) Tesco: To create value for our customers to earn their lifetime loyalty. 4) Gazprom: To ensure an efficient and balanced gas supply to consumers in the
Premium Germany
The Components of System Unit System Unit – a case that contains electronic components of the computer used to process data. Motherboard – the main circuit board of the system unit. Computer Chip – a small piece of semiconducting material usually silicon‚ on which integrated circuits are etched. Processor – interprets and carries out the basic instructions that operate a computer. Multi-care processor – a single chip with two or more separate processor cores. Control Unit – the component of
Premium Universal Serial Bus Flash memory Personal computer
importance of those components which play a major role in supporting the purchase decision of consumers having different mindsets. So present assignment is based on analysis of two important components‚ • Cognitive component. • Affective components. Cognitive component consists of the knowledge and perception that are acquired by a combination of direct experience with the attitude object and related information from various sources. Affective component consists of emotions
Premium Marketing Attitude change Psychology
in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation
Premium Fast food restaurant Hamburger
attracts children is the free toys that is accompanied with the meal. Varying from Strawberry Shortcake toys all the way to Hotwheels‚ McDonald’s have been employing this tactic of giving away free toys just so that children would choose to eat at McDonalds’. A concerned parent has also taken McDonald’s to court over McDonald’s strategy of giving away free toys. Mrs Monet Parham is suing McDonald’s of “getting into her child’s mind without her permission”. She felt that her daughter‚ Maya Parham‚ is
Premium Marketing Brand Brand management
Strategic Profile The internationally known golden arches of McDonald’s were born in 1948 when the McDonald brothers of San Bernardino‚ California opened the first McDonald’s restaurant . The original restaurant provided the theme of hamburgers‚ fries and milkshakes that has become a staple of Americana fare. Later in 1961‚ Ray A. Kroc bought out the McDonald brothers and started to sell the restaurant franchises. Currently‚ McDonald’s has grown to over 34‚000 locations in over 118 countries
Premium Fast food Fast food restaurant Burger King
Mixture that are uniform in composition‚ properties‚ and appearance throughout are called homogeneous. Sugar water is a homogeneous mixture and rocks is a heterogeneous mixture. Homogeneous and heterogeneous mixtures can be separated into their components by several physical methods. The methods that will use for the separation depend on differences in physical properties such as decantation‚ filtration‚ extraction and sublimation. The process of separating a liquid from a solid (sediment) by gently
Premium Mixture Sodium chloride Liquid
PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
Free United States PEST analysis