Table of Contents 1. Corporation Overview 3 2. Financial Statements 4 2.1 Income Statement 5 2.1 Balance Sheet 6 2.2 Statement of Cash Flows 8 2.3 Statement of Owners Equity 8 3. Financial Statement Summary 9 4. Ratio Calculation 10 4.1 Liquidity ratios
Premium Management Strategic management Marketing
Introduction The story of McDonald’s started in the early 1940s when two brothers‚ Dick and Mac McDonald‚ and Raymond Kroc founded the McDonald’s Corporation with the company motto ‘Quality‚ Service‚ Cleanliness and Value’. Most of McDonald’s restaurants are operated by franchisees or by affiliates‚ some are operating under joint-venture agreements (www.mcdonalds.com). Nowadays McDonald’s is one of the most valuable brands globally and used to be the world’s largest restaurant chain‚ before Subway
Premium Fast food restaurant Fast food Brand
marble arch in London? Suzhou’s Gate of the Orient? Wrong! Surely‚ the most famous arch in the world is the beautiful golden arch of the McDonald’s ‘M’! McDonald’s was founded in the United States of America in 1940 when brothers Richard and Maurice McDonald stated a humble barbecue restaurant. In that short space of time this small-town BBQ joint has taken over the world: now McDonald’s serves around 68 million customers daily in 119 different countries. That’s almost every country in the world! The
Premium Nutrition Food Restaurant
so much that he paid the brothers so that he could use their idea. Their name: McDonald’s. From 1953 the brother McDonald begins to franchise their restaurant. Neil Fos was the first franchisee. Beef‚ big business and fast service were the ingredients when Mr. Kroc opened his first McDonald’s in 1955. After that‚ many restaurants opened and in 1955 there were 100 of them. In 1967 McDonald open its first two restaurants outside the United States‚ some years later the
Premium Hamburger Fast food Fast food restaurant
Harvard Business School 9-693-028 Rev. September 23‚ 1996 McDonald’s Corporation Whether in Moscow or Massachusetts‚ the same experience would greet a customer in any of the 12‚611 McDonald’s quick-service restaurants worldwide. McDonald’s had distinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike‚ the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant‚ fast service and tasty
Premium French fries Hamburger Potato
MARKET SEGMENTATION: ORGANISATIONAL ARCHETYPES AND RESEARCH AGENDAS* Mark Jenkins & Professor Malcolm McDonald Cranfield School of Management Address for correspondence: Mark Jenkins‚ Cranfield School of Management‚ Cranfield University‚ Bedford‚ MK43 0AL‚ UK. Tel: +44 (0) 234 751122; Fax: +44 (0) 234 750070 EMail: m.jenkins@cranfield.ac.uk Paper submitted to the European Journal of Marketing‚ February 1995. The authors acknowledge the invaluable comments of Professor Martin Christopher and the
Premium Marketing
negative publicity? Surely they’ve heard the horror stories behind the McNugget. Conventional wisdom suggests that low prices and tasty food keep people coming back. I believe‚ however‚ that communication is key to much of McDonald’s success. McDonalds uses different rhetorical elements inside its restaurants to effectively commutate with customers. To determine what those elements are‚ I paid a visit to a McDonald’s myself‚ aiming to uncover the secret to their success. The most prominent element
Premium Restaurant Rhetoric Food
Shatae McDonald English 101 Professor Daniel Burrello 27 May 2014 Drug Addiction is defined as a dependence on an illegal drug or medication. The abuse and misuse of drugs has become such a problem on our society. People have many different reasons for becoming addicted to drugs. Peer pressure; stress at home‚ or at work‚ overdue bills‚ and some people just do it out of pure boredom. Also‚ in a lot of cases‚ people are prescribed narcotics by their doctors that can be detrimental to any person
Premium Drug addiction Addiction Substance abuse
engage the locals in the business as much as possible to create friendly ties which will help the company establish itself. Furthermore with the acceptance of Western culture‚ multinationals aspiring to enter the Chinese market find it much easier to penetrate the market. Over the years‚ China has transformed into a growing country and a superpower‚ and comparatively boasts of a stable political and legal system. Although it may not be ranked highest on the ‘ease of doing business’ scale‚ China has nevertheless
Premium Republic of China Economics People's Republic of China
world’s population increases and we become a Global society due to the increase in technology‚ more and more companies are doing business on a global scale. As business increases individuals involved in cross border business alliances have had to have a greater understanding of other cultures to aid in the sustainability of business relationships. From the way business is conducted in other cultures to the way organisations are structured‚ an understanding of these cultures will inevitably help
Premium Abraham Maslow Culture Maslow's hierarchy of needs