Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy
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OPERATIONS MANAGEMENT MGCR 472 ASSIGNMENT # 1 (Total 100 points) Due on 7th October (Thursday) by 5pm Make sure to write the name‚ student # and section # for each student in the group on the cover page of the assignment 1. Suppose you/your group is the owner of a company that produces e-readers. The present production rate is 1000 e-readers /day and the selling price is $210/unit. It requires 200 workers working 8 hours/day to produce the e-readers and they are paid $20/hour. The material
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Being in the right location is a key ingredient in a business ’s success. If a company selects the wrong location‚ it may have adequate access to customers‚ workers‚ transportation‚ materials‚ and so on. Consequently‚ location often plays a significant role in a company ’s profit and overall success. A location strategy is a plan for obtaining the optimal location for a company by identifying company needs and objectives‚ and searching for locations with offerings that are compatible with these needs
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Forecasting Forecast can help managers by reducing some of the uncertainty‚ thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement about the future. Features common to all forecasts 1. The same underlying causal system that existed in the past will continue to exist in the future. 2. Forecasts are rarely perfect; actual results usually differ from predicted values. 3. Forecasts for groups of items tend to be more accurate than forecasts
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Perception is the process by which people select‚ organize & interpret sensations. McDonald’s Corporation McDonald’s is the world’s largest fast food restaurants‚ serving nearly customers daily. 47 million McDonald’s began in McDonald in California. 1940 with the first restaurant opened by brothers Dick and Mac McDonald’s operates over 31‚000 restaurants worldwide. McDonald’s employing more than 1.5 million people. The Information Processing Model
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centralized or on-site location 4. Whether to inspect attributes or variables * How Much to Inspect? * Typical Inspection Points: * Raw materials and purchased parts * Finished products * Before a costly operation * Before an irreversible process * Before a covering process * Effects on cost and level of disruption are a major issue in selecting centralized vs. on-site inspection * Centralized * Specialized tests that
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Exploitation and Dissemination Reach operations Standard Operating Procedures‚ and standardized products which supported over 1‚300 kinetic strikes greatly degrading ISIS capabilities in support of Operation Inherent Resolve. As the RFI Manager of the ASIC‚ SSG Marshall’s led to the creation of over 1‚000 intelligence products which directly answered PIRs for USARCENT‚ CJFLCC-OIR‚ CJTF-OIR‚ and other partnered organizations across 6 named operations under Operation Inherent Resolve. The RFI’s which
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Project Management • • • • • Introduction to project management Critical path method (CPM) Crashing Uncertain activity durations Reading: Page 760 – 794 Project • Project: – A special type of process / transformation – A series of related jobs directed toward some major output – Require time and resources – Examples • MS Windows 2000‚ Fund raising‚ Preparation for a private party‚ Building a new airport… The Campus Wedding Reserve Church (1) Church Notice (17) 1 Decorate Church
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activate the behavior. Initiative taken by McDonald to motivate its employees(Malaysia) The initiatives taken by McDonald Malaysia to motivate its employees are McDonald Malaysia will honor special service awards to their employees who have been with the company at least five years. McDonald Malaysia will award 5th year‚ 10th year‚ 15th year‚ and 20th year service award to their employees. For their employees who work for 20th year in McDonald Malaysia will award a RM5‚ 000 cash‚ McDonald’s
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McDonald ’s Corporation has been identified as one of the world ’s largest chain of fast food restaurants. McDonald’s serves nearly 60 million customers daily through more than 32‚000 restaurants in 117 countries worldwide and employs 1.7 million people globally. McDonald’s sells various fast food items‚ soft drinks‚ smoothies‚ lemonade‚ burgers‚ chicken‚ wraps‚ salads‚ fries‚ ice cream and breakfast items (bagels‚ yogurt‚ biscuit‚ mcmuffin and fruit). McDonald’s start their business in 1940 by
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