McDonalds - the 90th largest economy in the world - feeds about 1 percent of the world’s population a day. That’s 68 million people! It hires more than 1 million workers in the US per year and is the world’s largest toy distributer. McDonalds also created the Ronald McDonald House charity‚ which houses more than 6000 families a year in Australia alone. However‚ this Illinois-based company is undeniably threatening the ‘global village’. It is doing so in a lot of ways‚ including the damage it inflicts
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ASSESSING THE QUALITY OF E-COURSES Jeanne Schreurs ‚Universiteit Hasselt‚ Belgium ‚Rachel Moreau‚ Universiteit Hasselt‚ Belgium Abstract The EFQM model of quality management is a universal model and is applied in this paper in the school context for the organisation of e-courses. We identified some quality criteria in this EFQM school quality model. We defined a simplified e-learning EFQM model supporting the evaluation by the learner. Based on it a questionnaire has been structured that can
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interesting thing about local brand is that the local branding is more often done by consumers than by the producers. 1.3 Brand elements: Brands are spread through various elements: * Name: The word or words used to identify the company‚ product‚ service‚ concept * Logo: The visual trademark that identifies the brand * Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand. * Shapes: The distinctive
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wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995‚ the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants‚ and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth‚ lengthy product adaptations‚ and the entry
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Understanding Perceptual Maps What is a perceptual map? A perceptual map is of the visual technique designed to show how the average target market consumer understands the positioning of the competing products in the marketplace. In other words‚ it is a tool that attempts to map the consumer’s perceptions and understandings in a diagram. The word ‘perceptual’ comes from the word ‘perception’‚ which basically refers to the consumers’ understanding of the competing products and their associated attributes
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The immunity map was beneficial to me because it made me think what are my flaws and everyone is not perfect. I am a strong‚ confident person when I meet someone new I like to make everyone comfortable around me. This immunity map we did in class made me realize the changes I can make in my life. I always thought i had all the leadership qualities. If I think about my strong leadership skills I think I am lacking is generosity section. I started thinking why I am not generose enough. I am kind to
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Dick and Mac McDonald‚ McDonald is the longtime leader in fast food industry. It has sustained a remarkable place in industry by fast and consistent quality services‚ in starting days‚ McDonald enjoyed tremendous growth where its average annual return on equity was 25.2% between 1965 and 1991. But the company found its sales per unit slowing between 1990 and 1991. Plus growth in the quick service market was projected to only keep pace with inflation in the 1990s. Question- Why has McDonald sustained
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Directions for the Wandering Map My wondering map is to accomplish my life long goal is to graduate college‚ entering nursing school‚ and go back to my native land and help with whatever I can my people. Coming from a small island‚ where both of my parents didn’t get a chance‚ go to school‚ I feel like it is my responsibility to break that circle in my family by going to college to obtain a degree. Coming to this country wasn’t an easy experience‚ consequently where I get to learn a new culture‚
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Perceptual Maps in Marketing The use of perceptual maps is a strong tool in the marketing world. Perceptual maps visually represent what the consumer thinks about a product or brand. To make a perceptual map several attributes of the product are placed on different axis and from that point a grid is made to represent how strong or weak the consumers view each attribute. Making a perceptual map is a good way for mangers to decide on a good marketing strategy for the product‚ and which attributes
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group presentation McDonalds I’m lovin’it McDonalds is the biggest chain of hamburger restaurants in the world‚ with 33.000 restaurants‚ around the world the serve nearly 68 million customers in the daily basis in almost 119 countries around the world‚ 1.7 million employees. McDonalds was created by Richard James “Dick” McDonald and his brother Maurice James”Mac” McDonald‚ they were amongst the first pioneers of American fast food restaurants .They opened the first McDonalds restaurant in California
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