OBJECTIVES OF THE STUDY The following objectives are identified:- Primary Objective. To know the usage and adaption of plastic money. Secondary Objectives. Secondary objectives are as under:- - To know the importance of plastic money in the daily life of consumer’s with reference to credit and debit cards. - To study the benefits of debit card & credit cards. - To find out the market leader among the various banks/ companies issuing credit and debit cards. - To know the problems faced
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concept of marketing research has been established in the mind. 1. Why information collection is important in marketing? The British Institute of Management defines the marketing research as ‘the objective gathering‚ recording and analyzing of all facts about problems relating to the transfer and sale of goods and services from producer to consumer or user.’ It seeks to provide the five basic questions—who‚ what‚ when‚ where and when. In practice‚ managers can conduct a research to understand what
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Old-school selling is on the brink of extinction. Sales professionals must harness virtual and social tools to survive in today’s new sales world. TOC TABLE OF CONTENTS INTRODUCTION: Hunting vs. Hunted‚ by Scott Tapp‚ PGi......................................................................................................................... 3 CHAPTER 1: The New Era of the Cold Call‚ by Jonathan Farrington‚ Top Sales World.............................................................
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Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding of McDonalds took place in 1955
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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Summary The case outlines the steps that McDonalds has taken to improve its recent poor performance. Since its founding in the 1950s McDonalds has grown into a global brand that has defined the fast food industry. Over the last decade‚ however‚ the company has not responded effectively to changes in the environment. This has resulted in declining sales and profits‚ failed menu options‚ and dissatisfied franchisees. James Cantalupo and Charles Bell have implemented a turn-around strategy‚ but it is
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McDonald to regain dominant market For many years McDonald’s enjoyed worldwide success built on a few well-known‚ highly standard conditions. The company with the Golden Arches served a simple menu - hamburgers‚ french fries‚ and milkshakes orsoft drinks. The food was priced low‚ its quality was consistent‚ and it was served speedily from establishments that all looked alike and were extremely clean. In recent years‚ however‚ McDonald’s has seen its growth rate slow down and its dominant market
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2 Brief History 3 McDonalds’ today 4 McDonalds’ Pakistan 5 DEPARMENTS 6 Operations (equipment and franchising) 6 Marketing (sales marketing) 7 Development (property and construction) 7 Finance (supply chain and new product development) 7 Information Technology 8 Purchasing 8 Training 8 What McDonalds’ do with its Profits? 8 Hierarchy of McDonalds’ 9 ACCOUNTING DEPARTMENT 10 Hierarchy of Accounting Department 11 How profit is measured in McDonalds’? 11 Financial Statements
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McDonald’s in India In America‚ we consider McDonald’s to be a beef serving‚ sometimes fatty fast food restaurant‚ but after a 6 year business plan to sway the Indian population‚ McDonald’s has transformed. If they can continue this growth in India‚ and all over the world‚ globalization will start to love McDonald’s even more. They seemed to have hit the right points‚ from playing it safe‚ investing their time doing marketing research‚ to find the best places to put a restaurant and finding out
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COURSE: DEPT: ENGLISH LANGUAGE PROGRAMME: M.A ENGLISH LITERATURE (PART TIME) SESSION: 2011/2012 SEMINER TOPIC: TO WHAT EXTENT THE IAN MCDONALD’S THE HUMMING BIRD TREE REFLECT WEST INDIAN IDENTITY ISSUES. Introduction The western Indian literature has gradually gained prominence over the years. What we have today is corpus experiences of a group of people known as the west Indians which comprises of a group of island such as Trindad and Tobago‚ Jamaica‚ Antigua
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