ASSESSING THE QUALITY OF E-COURSES Jeanne Schreurs ‚Universiteit Hasselt‚ Belgium ‚Rachel Moreau‚ Universiteit Hasselt‚ Belgium Abstract The EFQM model of quality management is a universal model and is applied in this paper in the school context for the organisation of e-courses. We identified some quality criteria in this EFQM school quality model. We defined a simplified e-learning EFQM model supporting the evaluation by the learner. Based on it a questionnaire has been structured that can
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McDonalds and Ecommerce How can e-commerce provide a competitive advantage for McDonald’s? McDonald’s is a terrific example of utilizing e-commerce to provide a competitive advantage for it organization globally (nationally and internationally). Basically‚ competitive advantage for an organization can be viewed as being able to have the ability to stay ahead of the competition essentially in terms of product differentiation‚ focus and cost leadership. Through utilizing e-commerce strategies‚ McDonald’s
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Earlier in the school year we created a plan for our future. We have since further explored techniques for specifically developing the plan for our future. In this lesson we will address specific topics regarding certain aspects of our plan and use presentation software to illustrate what our plans include. Using the internet‚ access the following website: http://www.uscollegesearch.org/ Use the search engine to find a college or university you would be interested in attending. Go to the college/university
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customer groups. 5) Delivery Servers. Threats： 1) Trend towards healthy eating. 2) Local fast food restaurant chains. 3) Catering industry is becoming more various. 4) New marketing fashion ideas. 5) Eating habits change. In the internal analysis‚ all the strengths we have can be ignored first‚ because we don’t need to worry about them first. The weakness part is high possibility impacting McDonalds‚ especially the unhealthy food menu and the invariable food choices. In the external analysis‚ threats
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on the McDonald’s website there is just a list of different products you can choose from and that is it. There is no way to specialize the coffee you order. Differences domestically and internationally between the two businesses differ greatly. McDonalds has a much larger variety of choices in their McCafe brand in Australia than they do in the United States. The same is found in places such as France‚ Egypt‚ Italy ect. But as I looked at different websites for Starbucks in the same locations I found
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growing around the world. Also‚ the restaurants in foreign countries want to borrow McDonald’s brand power to get more profit and customer wants to taste US fast food. However In many countries‚ main items are adapted according to the customs and tastes of individual countries. For example‚ most Indian is forbidden eating beef for Hinduism. So McDonald changes their ingredient and recipe. If you visit to McDonald in India‚ you can have potato patty in burger. McDonald offers good example of standardization
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EMPLOYMENT The next critical issue is Employment. We see employment as an issue because McDonalds though it employs over a million people has gotten a bad reputation as an employer. This is because employees are seen as expendable and made to work long hours for low wages and under bad conditions. They are hired to do task that require them to follow already set exact programs that tell them when to do every task. This means there is very little room for individualism and still building (2)
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An Ethical Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In
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Bahaudin G. Mujtaba. (2007). McDonald’s Success Strategy and Global Expansion through Customer and Brand loyalty Vernon life cycle reference: Figure 3: (2010) Sunanda Chavan . (2010). What made McDonald ’s big in India. Available: http://www.managementparadise.com/forums/marketing-management/205743-what-made-mcdonald-s-big-biz-india.html . Last accessed 23rd Jan 2011. (2010)
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McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores‚ their e-commerce strategies and service to accommodate the local markets and culture? APU BUSN601 McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth
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