FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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SPACE MATRIX | Financial Strength | Ratings | Return on investments is high‚ increasing to 5.86%. | 2.0 | Liquidity Ratio (Cash) increased to 0.98 | 3.0 | Inventory Turnover is high‚ increasing to 13.2. | 1.0 | Working Capital improved to $23.55. | 3.0 | Target EPS for 2011 of 1.89 was achieved. | 2.0 | Ford reported a 6.8 percent sales increase in December 2010 | 4.0 | | 15.0 | Industry Strength | The growth potential is very high most especially for the existence of small
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mcdonalds quality process matrix( customisation‚ flexibility‚ delivery‚ reliability‚ quality‚ cost) When looking at the quality of McDonalds in terms of the customization‚ we can understand that it sits on a high level on the product process matrix. McDonalds’ offer a range of healthy products in conjunction with their less ‘healthier menu’ weather it be breakfast‚ lunch or dinner. For instance a customer going to McDonalds for breakfast who was interested in choosing a light meal such as a light
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FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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INTRODUCTION Coca-Cola‚ the product that has given the world its best known taste was born in Atlanta‚ Georgia on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. They have a strong management and marketing team‚ and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke‚ Sprite‚ Fanta‚ Vitamin Water
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performance‚ distinctive competitive strategies and the high integrity of our people. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees .All franchisees are independent‚ full-time operators. McDonalds Vision Mission Statement and Values * Vision: To be the best & leading fast food providers around the globe. * Mission: To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality‚ service
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------------------------------------------------- CASE ANALYSIS REX V MCDONALD AND MCDONALD St Qd [1904] 151 ------------------------------------------------- INTRODUCTION In order for criminal liability to be placed‚ an accused must not only commit a specific act but also a breach of a duty concerned1. This concept was brought to the forefront in the case of R v McDonald and McDonald St R Qd [1904] 151. The Supreme Court of QLD2 was called to consider the case of Angus and Flora McDonald‚ appealing against joint charges of
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Background of McDonald’s (Size‚ Employees‚ Reputation) McDonalds was founded in May 15‚ 1940. The founders of McDonalds are: Maurice McDonald‚ Richard McDonald and Ray Kroc. McDonald’s added 212 restaurants abroad the previous year‚ but its commanding lead left it still at the top in international presence between American based fast-food chains. The team which is leading McDonald’s in the UK: Jill McDonald‚ Richard Forte‚ Paul Pomroy ‚ Nick Hindle‚ Jez Langhorn‚ Lauren Cody‚ Henry Trickey
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and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant‚ so they achieved the goal. Inspire of the fact that later they sold their business and their family no longer the owners of it‚ nowadays mcdonalds have the same efficient system of production and sales that it is able to introduce and maintain all over the world using different strategies and methods. External Environment External environment is a bunch of various outward forces that may
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activate the behavior. Initiative taken by McDonald to motivate its employees(Malaysia) The initiatives taken by McDonald Malaysia to motivate its employees are McDonald Malaysia will honor special service awards to their employees who have been with the company at least five years. McDonald Malaysia will award 5th year‚ 10th year‚ 15th year‚ and 20th year service award to their employees. For their employees who work for 20th year in McDonald Malaysia will award a RM5‚ 000 cash‚ McDonald’s
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