Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies
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Model answers to short cases Acme Whistles 1. What is the overlap between operations‚ marketing and product/service development at Acme Whistles? The simple answer to this question is‚ ‘There is a very significant overlap between these functions’. The underlying question is ‘Why’? Partly‚ the reason is size. As Simon Topman says in the example‚ small companies cannot afford specialist functions so at a managerial level everyone does everything to some extent. This becomes especially true when
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are Divided into 22 Regions. Autonomous Management Because of Local Tastes & Practices. Great Variance of Profit Margins Across Regions Due to: Huge Profits by Offering Substandard Products. Struggling to Keep up With Competition. Standardization Decision Was Taken Albanese‚ Proposed Implementation of Standardized Pricing & Purchasing Decision Across All Regions. The Change Was Implemented by Sending Email to the Executives. 8 weeks later‚ Albanese had not Received any Notices
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SYNOPSIS UNICON CONCRETE PRODUCTS (H.K.) is a part of ITC (International Tak Cheung) Holdings Ltd. The company manufactures Precast Concrete Products: Facades‚ Slabs‚ Stairs and Partitioning Walls These are used in large‚ high-rise Residential‚ Office & Industrial complexes. Largest chunk of Unicon’s sales (app. 80%) –HKHA. Hong Kong is an important center for economic activity in Southeast Asia‚ an economic gateway to People’s Republic of China (PRC) and has world’s largest container port
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4.1 Was the IASC successful? Explain your reasoning. Ans. IASC had two declared aims: • Issuing standards • Promotion and observation of standard If evaluate the IASC success in issuing of standard then we can see that they published forty one standards and other publications including a conceptual frame work. In this area they have noticeable achievement. If we look into the IASC’s another objective of promoting and observing of standard then success varies from country
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Nowadays most of the industries are normally using standardization and customization for their business. The standardization can be defined as formulation‚ publication‚ implementation of guidelines‚ and rules for common and repeated use. It uniform the methods‚ technical‚ skills‚ processes and criteria to let the process of a work become easier and faster. However‚ customization is different compare with standardization. The definition of customization is process the work according the needs of an
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Product Management Lecture 7 Lecture Objectives 1. Describe the 3 dimensions of a product. 2. Discuss issues relative to product standardization versus customization. 3. To review what constitutes a product and what elements can be standardize or customized. 4. Describe the relationship between product adoption and customization/standardization. 5. describe 5 factors that affect product adoption. Notes What is a product? Product Includes: core product and packaging component
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Scope of Human Services | Human services organizations grew in size‚ scope‚ and function during the post–World War II era. Prior to that period‚ agencies were less able to meet the community’s needs because funding was limited and largely comprised donations. When the government started earmarking funds for human services‚ human services organizations became more organized in their service delivery‚ and in turn more efficient and broader in scope in terms of types of individuals served. Their
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Changes in Management Practices Ralph’s Rockin Ribs IT3200 Changes in Management Practices for Stage 2 My business I selected is Ralph’s Rockin’ Ribs who are in the first stage‚ the Silo Stage‚ of business maturity‚ and are moving into the second phase which can be a tricky phase if not properly implemented. In order to standardize the technology‚ they must force a new way of thinking on the business leaders to start thinking about what is best for the company in addition to their own business
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I n t e r n a t i o n a l Te l e c o m m u n i c a t i o n U n i o n GSR 2013 Background paper THE ROLE OF STANDARDS IN A DIGITAL ECONOMY The views expressed in this paper are those of the author and do not necessarily reflect the opinions of ITU or its Membership. ITU 2013 All rights reserved. No part of this publication may be reproduced
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