to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being
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Fruits of Malaysia Malaysia is blessed with a large variety of fruits. Most of us enjoy eating these fruits. They range from very sweet ones that make our teeth hurt to very sour ones that make our teeth numb. Whatever our preference we can always find some that we like. Some fruits are seasonal while some fruits are perennial. The famous durian‚ which is also known as the ‘king of fruits’‚ is a seasonal one. This fruit appears in abundance around the month of May and once again around the
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MALAYSIA The flag of Malaysia‚ also known as the Jalur Gemilang (Malay for "Stripes of Glory")‚[1] comprises a field of 14 alternating red and white stripes along the fly and a blue canton bearing a crescent and a 14-point star known as the Bintang Persekutuan (Federal Star). The 14 stripes‚ of equal width‚ represent the equal status in the federation of the 13 member states and the federal government‚ while the 14 points of the star represent the unity between these entities.[2] The crescent represents
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The economy of Malaysia has expanded a lot in 2004‚ as in the following years‚ with a growth of 7.1 percent. At that time‚ GNI was at $ 117.1 billion and the GNI per capita at $ 4650. Malaysia’s economy continues to grow. In terms of purchasing power parity‚ the country was the twenty-ninth largest economy on the globe‚ having gross domestic product at $357.9 billion in 2007. Due to its continuous development in the industrial sector‚ Malaysia has one of the biggest living standards in Southeast
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short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu eg; Happy Meal toys‚Big Mac Hockey Contest‚card games etc.. And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style. Promotional Strategy of McDonald’s and their Target Market McDonald’s Corporation is one of the most popular and valuable brands in the fast food industry. McDonald’s is undoubtedly a corporation of tremendous magnitude
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KNOW MORE RACES IN MALAYSIA ORANG ASLI Orang Asli (lit‚ "original peoples" or "aboriginal peoples" in Malay)‚ is a general Malaysian term used for any indigenous groups that are found in Peninsular Malaysia. They can be divided into three main groups - the Negrito (also called Semang)‚ the Senoi and the Proto-Malay. Negrito is an Orang Asli group in Malaysia. There are only about 2‚000 of them today. They are believed to be the earliest inhabitants of the Malay peninsula. The Negritoes are usually
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For the fast food chains‚ it is no doubt that McDonald ’s is successful in the world. It is known to all from children to elder. This is closely relevant to organization operation that produces food and services. Operation plays an important part in developing organization. In this paper‚ it provides McDonald ’s operation features and benefits which contribute to competitive advantages through operation analysis of fast food chains tycoon. McDonald ’s was established in 1954 is the world ’s largest
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Tesco Stores (Malaysia) Sdn. Bhd. was incepted on 29 November 2001‚ as a strategic alliance between Tesco Plc UK and local conglomerate‚ Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco Malaysia commenced operations in February 2002 with the opening of its first hypermarket in Puchong‚ Selangor. Tesco Malaysia employs nearly 15‚000 employees and operates 40 stores and in two formats following the acquisition of the Makro Cash and Carry business in Malaysia in December
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1. Briefly explain background of Malaysian tax system. The main source of income for the Government in Malaysia depend on the tax revenue. In 1910‚ Straits Settlements (Singapore‚ Malacca‚ Penang) Legislative Council introduce a draft bill for imposing a tax on income‚ but faced strong opposition from tax-paying public. So‚ proposal s to introduce income tax were stated as to "fund the Imperial War Expenditure"‚ not to raise revenue. The public agreed. Then‚ War Tax Ordinance was introduced
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Hotel service industry by Ky Lau WORD COUNT CHARACTER COUNT 8160 46845 TIME SUBMITTED PAPER ID 07-JAN-2013 02:19PM 295947449 Hotel service industry ORIGINALITY REPORT 28 % 25 % 14 % 21 % SIMILARITY INDEX INTERNET SOURCES PUBLICATIONS STUDENT PAPERS PRIMARY SOURCES 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 voci.com.au Internet Source www.melakatravel.com Internet Source Submitted
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