Presented BY: Walid ElKateb Burger king is the second largest fast food hamburger chain in the world with more than 12‚174 restaurants across 76 countries 60% of which are located in the US & 90% of its restaurants are franchised. By looking at the industry‚ we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry
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Phillips’ and McQuarrie’s advertisement classification matrix. Source: McDonalds advertisement‚ http://blog.medhley.com/2011/08/30-creative-food-and-beverages-advertisement.html/creative-food-and-drinks-advertisement31 The Classification Matrix above to understand and analysis the Ads picture and the consumer behavior reaction accordingly. The Visual structure of the ads as three possibility (Juxtaposition – Fusion – Replacement) And the Meaning Operation which indicate about how the consumer
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created as the term project for Principles of Management (MGT2900) in semester 1/2008 and in order to be the guideline for all people who are interested in the successful of Pizza Hut Company‚ one of the major leading fast food companies of the world. One of the functions which are the main key to be succeeded of Pizza Hut Company is Organizing. Being a large company‚ Pizza Hut has to manage its all employees and departments to be most efficient and most effective with as less mistakes as possible.
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MCDONALDS McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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hamburger‚ fries‚ coke is growing around the world. Also‚ the restaurants in foreign countries want to borrow McDonald’s brand power to get more profit and customer wants to taste US fast food. However In many countries‚ main items are adapted according to the customs and tastes of individual countries. For example‚ most Indian is forbidden eating beef for Hinduism. So McDonald changes their ingredient and recipe. If you visit to McDonald in India‚ you can have potato patty in burger. McDonald offers
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BURGERS Gold Standard: most desirable or best attributes of a product that is highly acceptable to the customer. TEMP: served hot 130 °¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬ F TEXTURE: Bun soft and spongy not dry and soggy‚ Patty tender and juicy not dry‚ Cheese moist not hard and crumbly‚ Tomato firm and juicy DONENESS/TASTE: Patty fully cooked‚ no burnt taste‚ bun without distinct fermented flavor‚ no off taste on any ingredients. APPEARANCE: Ingredients are complete and properly portioned‚ packaging used
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HISTORY OF MC DONALD Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product‚ the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before being ordered. This concept pioneered the fast food industry and was in complete contrast
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The McDonald’s corporation is one of the most known brands around the world. McDonald ’s has built its success around a formula of providing a range of standardized high quality products quickly and reasonably priced. Today‚ many people live busy lives and place great importance on convenience when buying and paying for goods and services. Modern‚ quick service products such as drive-in car washes‚ smart phones and fast meals attract this market. For many people‚ this emphasis on instant service
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S-S Technology Inc. Company Policy(HR Policy) Recruitment Policy Purpose To ensure that required staffs are appointed at required interval for S-S Technology. Responsibility Relevant department manager shall responsible to submit staff requisition form upon staff requirement. HR manager shall review and arrange for recruitment as per requested information. Procedure When staff requirement request from concerned department manager who shall complete the staff requisition form and submit
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HISTORY OF PIZZA HUT: PIZZA HUT was established on June 15 1958 in wichita university campus‚ wichita‚ kansas by two brothers FRANK and DAN CARNEY. The brothers had the concept of opening a pizza parlour which was relatively new during the 1950s and the potential of this business was seen by the two. They borrowed around six hundred dollars from their mother to buy second-hand equipments‚ machineries and rent a small space to open the first Pizza Hut. The next year‚ the second store was opened
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